NEW YORK, April 25, 2012 /PRNewswire/ -- Networked Insights, a leader in real-time data analysis, today announced it has been named a strong performer in independent research firm, Forrester Research Inc.'s "The Forrester Wave™: Enterprise Listening Platforms, Q2 2012." Forrester recognized Networked Insights' "strong connection to the media world," noting its "unrivaled advantage for socially informed media planning and buying."
Listening platforms continue to evolve from volume centric tools to multi-dimensional dashboards that influence major marketing and business results. Today's report marks Forrester's fourth Wave evaluation in the listening platform landscape. Forrester notes in its report that "listening platforms are part of the way through their evolution – and are currently at a point between the social media monitoring tools they started as and the critical enterprise business analytics tools they must become."
Networked Insights' focus is around extracting business insights from social data – with a specialization in informing media planning. The company's SocialSense platform directs all aspects of the media buying and planning process, including campaign development, TV buying and selling, digital and search buying, message and creative development, product and brand development post-buy analysis, social media engagement, and campaign attribution and ROI.
"Networked Insights' unique and differential placement within this collection of today's top nine listening platforms underscores the work of the company and the importance of using social media for real-time decision making in marketing," said Dan Neely, chief executive officer, Networked Insights. "We believe the demand for data-driven marketing decisions will continue to grow. Companies are no longer looking for just a monitoring platform; they rely on our technology and services to help them successfully navigate the volume of conversations their audience has to make smarter media planning and buying decisions."
The latest report evaluated Networked Insights' SocialSense platform, which includes SocialSense Dashboard, SocialSense Analytics and their Sync Suite. This marketing decision platform is being used by some of today's top brands and their agencies like Samsung, MTV, Kraft, MillerCoors, Starcom, MediaBrands and more.
For more information about Networked Insights and how the company can help optimize marketing spend, please visit www.networkedinsights.com.
About Networked Insights Networked Insights is transforming the way companies make marketing decisions. Our technology uncovers real audience interests that brands use to sync with their customers. The result is optimal marketing spend. Customers like MTV, Samsung, Kraft, RIM, MillerCoors, GroupM, MediaBrands, Starcom and Mediavest use Networked Insights to help them improve media efficiency, reveal content opportunities and inform marketing decisions. Networked Insights has offices in New York, Chicago, Toronto and Madison, Wisconsin. Please visit http://www.networkedinsights.com for more information.