NEURIVA® LAUNCHES NEW MEMORY 3D FORMULA TO SUPPORT THE THREE DIMENSIONS OF MEMORY

New product innovation features clinically tested ingredients Cognicell and Neurofactor to help support short-term, long-term and working memory*

PARSIPPANY, N.J., Sept. 4, 2025 /PRNewswire/ -- Neuriva, a leading brain health supplement brand by Reckitt, proudly announces the launch of its most revolutionary innovation to date: Neuriva Memory 3D, a groundbreaking formula with ingredients designed to support three key dimensions of memory: short-term, long-term, and working memory*.

Neuriva Memory 3D's revolutionary formula features two clinically tested ingredients – Cognicell and Neurofactor – working together to deliver science-backed support for memory performance. This new supplement builds on Neuriva's mission to empower consumers to take proactive control of their brain health through accessible, effective, and holistic solutions. Plus, each daily serving has Vitamin B6, Vitamin B12 and folic acid to help support brain health*.

"Memory isn't one-dimensional," said Claudia Rodriguez, senior brand manager, Reckitt. "Neuriva Memory 3D was formulated to reflect how memory truly functions, which is across the short-term, long-term and working dimensions*. We're proud to bring this new science-forward product to the market at a time when more consumers are prioritizing cognitive health."

Neuriva Memory 3D stands apart from other brain health supplements with its clinically tested ingredients and comprehensive approach to memory support. While many products address just one area of memory — often with limited scientific backing — Neuriva Memory 3D targets all three key dimensions using ingredients that have been studied for their impact on cognitive performance.

The Science Behind Memory 3D
Neuriva Memory 3D supports:

• Short-term memory: The ability to recall small pieces of information within seconds (10-30 seconds)*.
• Long-term memory: The storage of information that can be retrieved minutes, hours, or even years later*.
• Working memory: The active processing and manipulation of short-term information to complete complex tasks like problem solving or decision-making*.

Neuriva Memory 3D features two clinically tested ingredients:

• Cognicell, a Sicilian grape extract helps support short and long term memory and mental performance*.
• Neurofactor, derived from whole coffee cherry extract, has been shown to support working memory*.

"From remembering a phone number to following a conversation and recalling personal milestones, each type of memory plays a unique role in how we navigate our daily lives," said Dr. Lauren Brink PhD, RDN, a registered dietitian and brain health expert at Reckitt. "What sets Neuriva Memory 3D apart is not only its comprehensive support across memory types, but also its foundation in published research on our clinically studied ingredients. I'm excited to stand behind a product that offers real, clinical benefits to support cognitive health."

The launch of Neuriva Memory 3D expands the brand's growing profile of brain health solutions, which includes Neuriva Original, Plus, and Ultra – each supporting up to 7 brain health indicators including memory, accuracy, learning, focus, concentration, reasoning and mental alertness*.

To learn more, visit www.neuriva.com and look for Neuriva Memory 3D in retailers nationwide.

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About Neuriva

Launched in 2019, Neuriva is a leading brain health supplement brand that combines science and nature with clinically tested ingredients to help with cognitive function*.

Neuriva's mission is to champion holistic, proactive brain health for consumers. Neuriva is here to help support your daily brain self-care routine and make your brain health a priority*.

About Reckitt

We make the products people trust to care for the ones they love. We are home to some of the world's best-loved consumer health and hygiene brands, including Dettol, Durex, Finish, Gaviscon, Harpic, Lysol, Mucinex, Nurofen, Strepsils, Vanish and Veet. Consumers are at the heart of everything we do. By creating innovative, science-backed solutions, we support people every day to live healthier lives.

Reckitt** exists to protect, heal and nurture in the pursuit of a cleaner, healthier world. This commitment goes beyond the products we make. Through our actions, we expand access to healthcare, education and economic opportunities. We support the planet by reducing waste, conserving resources and driving sustainable innovation.

We believe good health starts at home. With every action we take, we strive to make our consumers' lives easier, cleaner and healthier, to strengthen communities and to create a more sustainable future. 

Find out more or get in touch with us at www.reckitt.com/us. 

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

**Reckitt is the trading name of the Reckitt Benckiser group of companies.

SOURCE Neuriva