Neverfail and Redington Gulf Announce Partnership Agreement to Expand Business Continuity Offerings in the Middle East

Redington joins Neverfail's Partner Program as Regional Value Added Distributor (VAD)

Jan 07, 2013, 00:01 ET from Neverfail

AUSTIN, Texas, Jan. 7, 2013 /PRNewswire/ -- Neverfail®, a leading business continuity lifecycle management software company, today announced a new partnership with Redington Gulf, a leading value added distributor and service provider that supports global IT and telecommunications brands in the Middle East and Africa. This agreement provides Neverfail the opportunity to address new markets, allows Redington Gulf to broaden its range of business continuity offerings and will help business in the region better prepare for and protect themselves from disaster.

Under the terms of the agreement, Redington Gulf will act as sole distributor for Neverfail in the Middle East region, providing Neverfail with a stronger and established in-market partner. As a VAD distributor, Redington will supply the regional channel with the entire array of Neverfail's business continuity lifecycle management software. With world-class vendor support, Redington will help manage local Neverfail partner and customer relationships – including consultancy and training programs – to ensure satisfaction and growth. Neverfail has also opened an office in Dubai, providing local resources for Redington, its partners and customers.

"Partnering with Neverfail is an exciting opportunity for Redington Value. We aim to build strong and strategic relationships with our channel partners to help deliver optimized IT solutions to customers,"said Ramkumar B., Vice-president, Redington Gulf-Value Division. "With Neverfail's industry-leading solutions coupled with our commitment and experience in the VAD space, we believe we will see strong demand for these solutions amongst our partners as they look to help their customers meet their business continuity and disaster recovery requirements."

"We are very excited to be working with Redington Gulf to provide business continuity and disaster recovery solutions to partners and customers in new markets across the Middle East," said Martin Mackay, CEO of Neverfail. "We have been looking for strong channel players in the region and this agreement is an important development of Neverfail's channel partner expansion strategy. I am confident that this agreement, which gives us access to Redington's established VAD market expertise and geographic footprint, will help Neverfail deliver its business continuity lifecycle management solutions to customers in the Middle East."

About Redington Group
The company is in the business of providing end-to-end supply chain management services of IT and non-IT products in emerging geographies of South Asia, Middle East and Africa to over 75 leading manufacturers with a group turnover of USD 4.2 billion as of March 31st 2012.

About Neverfail
Neverfail is a leading global business continuity lifecycle management company. For more than 12 years, Neverfail has worked to make business continuity simple and help businesses around the world prepare for and protect themselves from disaster without missing a beat. Neverfail's business continuity lifecycle management software monitors critical systems and automatically mitigates any potential threats. With Neverfail, customers around the world benefit from enhanced infrastructure flexibility, decreased risk and cost, assured compliance and no user downtime. Neverfail, a US Managed Microsoft Gold Certified Partner, is a consistent and active early adopter participant and contributor in all mission-critical Microsoft applications. It is also a member of the Microsoft SQL Server Always On Alliance. More information can be found at

For more information, please contact:


North America

Josh Mazgelis                                                                                   

Kristin Parran Faulder



Tel: 512-225-2928                                                                            

Tel: 781-966-4126            



Middle East

V.J. Sathyaa


Tel: +971 4 3602438


Neverfail is a trademark of Neverfail Group Limited. All other trademarks, including Microsoft, Windows, and Exchange, are trademarks of their respective companies. Copyright © 2012 Neverfail Group Ltd. All rights reserved. No part of this publication may be reproduced, transmitted, transcribed, or translated into any language or computer language, in any form or by any means without prior express, written consent of Neverfail Group Limited.

SOURCE Neverfail