Neverfail Expands Executive Team to Strengthen Global Customer Support and Enhance Corporate Strategy

Company Appoints New Chief Customer Officer, Paul Dossey and Vice President of Marketing, David Friedlander

Feb 14, 2013, 09:00 ET from Neverfail

AUSTIN, Texas, Feb. 14, 2013 /PRNewswire/ -- Neverfail®, a leading business continuity lifecycle management software company specializing in affordable continuous availability and disaster recovery solutions, today announced the appointment of Paul Dossey to Chief Customer Officer. Paul has served as Neverfail's Vice President of Global Support since 2006. David Friedlander has also joined as Vice President of Marketing. These changes to Neverfail's senior leadership roster support the company's growing customer base and continued efforts to ensure a unified business and marketing strategy across all aspects of the organization. 

Paul Dossey, Neverfail's New Chief Customer Officer
In this newly created executive role, Paul will be responsible for guiding the company's overall customer experience, strategies and tactics, as well as leading the development and execution of a cohesive customer engagement strategy across the organization. In order to drive solid, customer-focused results, Paul will spearhead efforts to ensure that the customer experience is built into every aspect of Neverfail's business – from sales and marketing to service operations and product enhancements. 

"At Neverfail, our mission is to not only provide first-class business continuity solutions, but a world-class customer experience," said Martin Mackay, CEO of Neverfail. "Paul and his support organization team have been at the forefront of Neverfail's customer engagement, and have done an outstanding job building sustainable relationships and supporting our global customer base. As we expand those efforts, I am confident that Paul's leadership will bring true focus to our customer-centric model to ensure the customer is taken into consideration at all times, across all departments, and in all major decisions."

Paul previously served as Neverfail's vice president of global support. Since joining the company in 2006, he has worked to expand Neverfail's worldwide customer support team and U.S. professional services and online customer support initiatives by delivering world-class support and maximizing the overall customer experience.

David Friedlander, Neverfail's New Vice President of Marketing
As an experienced marketing and strategy professional, David will be responsible for leading Neverfail's global corporate and product marketing campaigns. In this role, he will work with the Neverfail executive team, including Paul, to create and deliver the company's global corporate messaging platform and marketing programs.

"David was the missing link we needed to help raise Neverfail visibility as the global leader in business continuity lifecycle management," said Martin Mackay, CEO of Neverfail. "His experience in corporate branding and product marketing, combined with his expertise in Neverfail's market made him the perfect choice to lead these efforts. We look forward to the exciting things coming up for Neverfail for which David plays an integral role, as well as the positive contributions he will make as a part of the Neverfail team."

Prior to Neverfail, David was Director of Marketing at storage start-up Tintri, where he launched – and then helped grow – the company from zero to more than 150 enterprise customers in 18 months. David also worked in product marketing at VMware, where he oversaw the VMware vCenter Server product. In this role, he was part of the team that brought the Neverfail OEM product to VMware, enabling VMware customers to benefit from extended continuous availability. David also worked in product management at Microsoft and as a Senior Industry Analyst at Forrester Research, where he led research initiatives on distributed systems management and thin client computing.

About Neverfail
Neverfail is a leading global business continuity lifecycle management company. For more than 12 years, Neverfail has worked to make business continuity simple and help businesses around the world prepare for and protect themselves from disaster without missing a beat. Neverfail's business continuity lifecycle management software monitors critical systems and automatically mitigates any potential threats. With Neverfail, customers around the world benefit from enhanced infrastructure flexibility, decreased risk and cost, assured compliance and no user downtime. Neverfail, a US Managed Microsoft Gold Certified Partner, is a consistent and active early adopter participant and contributor in all mission-critical Microsoft applications. It is also a member of the Microsoft SQL Server Always On Alliance. More information can be found at

For more information, please contact:

North America

Josh Mazgelis

Kristin Parran Faulder



Tel: 512-225-2928

Tel: 781-966-4126



Neverfail is a trademark of Neverfail Group Limited. All other trademarks, including Microsoft, Windows, and Exchange, are trademarks of their respective companies. Copyright © 2013 Neverfail Group Ltd. All rights reserved. No part of this publication may be reproduced, transmitted, transcribed, or translated into any language or computer language, in any form or by any means without prior express, written consent of Neverfail Group Limited.

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