SAN FRANCISCO, Dec. 14, 2010 /PRNewswire/ -- David Aaker, noted authority on branding and vice chairman of the leading brand and marketing consultancy Prophet (www.prophet.com), has launched a blog entitled "Aaker on Brands" (www.davidaaker.com).
Aaker has published more than 100 articles and 14 books on brand-related topics, including the classic Building Strong Brands, Brand Leadership, Managing Brand Equity, and Brand Relevance: Making Competitors Irrelevant due out in January 2011. His blog features his observations on today's trends in brand and marketing, who's doing it right, who's stumbling, and precepts to guide marketing and branding success.
"I wish I had started blogging sooner," admits Aaker. "It's a great way to foster conversation, and in a way that's immediately relevant in a fast-changing world."
Aaker also Twitters via @DavidAaker.
Professor Emeritus at the Haas School of Business, University of California, Berkeley, Aaker consults exclusively with Prophet's clients. Prophet is a strategic brand and marketing consultancy that helps its clients win by delivering inspired and actionable ideas.
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SOURCE David Aaker