New AEE Technology S40 Pro Red Edition Action Camera Lets Anyone Shoot Like a Pro for Just $150

New model sets the standard of what consumers can expect in both price and performance

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Oct 26, 2015, 08:30 ET

LOS ANGELES, Oct. 26, 2015 /PRNewswire/ -- AEE Technology Inc., a global leader in the action camera and drone industry, today announced the launch of their newest action camera: the S40 Pro. Featuring a fun, bright red casing, the action camera carries a price tag any enthusiast or novice will enjoy at an amazing $150.

S40 action camera is the perfect camera for all outdoor activities

The S40 Pro compares favorably to other action cameras on the market such as the GoPro HERO4 Session, with an eye-popping price that's more than half off the Session. The camera is one of the lightest on the market, weighing in at a diminutive 2.5 ounces, which makes it a must-have for any gift list. Perfect for the upcoming holiday season, the S40 Pro is the latest entry in the AEE action camera collection and is compatible with over 40 available accessories, including a 40m waterproof housing.

Features include:

1080p/30fps
16 MP point and shoot
10x zoom (with screen attachment)
130 degree angle lens
Built in 1250 mAh lithium battery, which records up to 3 hours of footage
180 degree image rotation

The S40 Pro allows for time lapsed videos and images, shooting at 1, 2, 5, 10 and 30 second intervals and burst shooting at 8 frames per second. The camera also uses a microSD 64GB card and is Windows XP SP2/Vista/Win 7 or above and Mac OS compatible.

The demand for action cameras is at an all-time high, with 5.5 million units being shipped worldwide in 2014, up from 3.3 million in 2013. Technology forecasters are expecting this demand to rise to 9 million units by 2018. GoPro's recent IPO has further brought attention to the surging category. AEE is a major player in the already booming Asian and European markets, with revenues topping $55 million in 2014. Now, AEE hopes to conquer the North American markets and win a place in the backpacks of adventurers and casual users alike.

"The S40 Pro came to fruition when we thought about the average action camera consumer," says CEO Andy Zhang. "We wanted to create a camera that even a novice user can have fun with, at a price that anyone can afford. The S40 is the perfect first camera in an attractive red color that helps make it stand out from the crowd."

The camera is available for purchase directly through AEE at www.aeeusa.com or from Amazon at http://www.amazon.com/AEE-Technology-Inc/pages/default?pageId=TO15Z9TUBKP3XYB

About AEE

Established in 1999, AEE Technology Inc. has been dedicated to develop and manufacture professional, advanced and reliable recording equipments, which includes action camera MagiCam models, police recording equipments, UAV (unmanned aerial vehicle) system and aerial photography devices. As a pioneer in combining the advantage of wireless audio & video transmission technology, image processing technology and intelligent control technology, AEE focuses on developing breakthrough and innovative electronic technology products. AEE products have already been distributed across large chain retail outlets in over 55 countries and regions all over the world.

For more information, visit http://www.aeeusa.com.

Media Contact: Sara Gardner, 1-888-317-4687 ext. 702, Email

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SOURCE AEE Technology