New American Airlines TV Commercials Created by TM Advertising Capture 'Smart Traveler' Perspective

'Win-Win' and 'Late Nate' Spots Extend Popular 'We Know Why You Fly' Campaign

Mar 22, 2010, 16:11 ET from American Airlines

FORT WORTH, Texas, March 22 /PRNewswire-FirstCall/ -- Many of us have been there: running late for a flight, or stuck on a business trip with a co-worker who constantly repeats the same annoying catchphrase. And, it's always nice to catch a break.

The award-winning American Airlines "We Know Why You Fly" advertising campaign is introducing two new spots this week, called "Late Nate" and "Win-Win," that humorously capture these travel challenges and the ways American can make things better. Aimed at "smart travelers," American's advertising seeks to connect with passengers beyond the inside of the airplane to include the overall travel experience, from changing seats via Mobile to maneuvering through the airport.

"The 'We Know Why You Fly' campaign has always been about connecting with flyers through great stories that relate to our customers," said Roger Frizzell, American's Vice President – Corporate Communications and Advertising. "These new commercials effectively illustrate how American's products and services can better help them navigate through their entire travel experience – no matter what the situation may be."

Created by TM Advertising, American's long-time advertising agency of record, and directed by renowned director Jim Jenkins of O Positive, the new 30-second spots were shot on location in the Dallas/Forth Worth Metroplex and New York City, two of American's domestic hubs.

"Late Nate" features a likable businessman who, through no fault of his own, is notoriously late. The commercial tracks Nate throughout various stages of his life, from birth to the present day, where making a flight to an important business meeting is jeopardized by Nate's perpetual tardiness. American Airlines comes to the rescue with Priority AAccess, allowing Nate to bypass long security lines at the airport and make his flight with plenty of time to spare.

"Win-Win" follows two traveling businessmen making sales calls as they take advantage of American's extensive network. Although loved by his clients, one of the businessmen has become a little wearisome for his traveling companion, who has heard the same business cliche one too many times. This time, American Airlines saves the day with its Mobile "Change Seat" functionality, providing the hero traveler with a much-deserved break from his chatty associate.

"American Airlines advertising is always grounded in understanding how, and why, our travelers fly," said Bill Oakley, Managing Director/Chief Creative Officer for TM Advertising. "Our work is based on simple, universal human truths. We wanted to create situations that business flyers would instantly identify with, like traveling with a difficult co-worker, the challenge of always being on time, or today's obsession with connectivity and mobile technology in business."

"Late Nate" and "Win-Win" will air nationally as well as in selected local markets. Both commercials can be viewed online at

The "We Know Why You Fly" campaign first launched in the fall of 2004. Since its debut, it has received numerous international and domestic creative awards, including a Cannes Lion from the 55th Cannes International Advertising Festival, the world's most prestigious advertising competition.

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site,®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection,, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

About TM Advertising

TM Advertising, headquartered in Dallas, is an independently managed subsidiary of Interpublic Group (NYSE: IPG), one of the world's largest marketing communications companies. Agency clients include the brands of American Airlines, American Heart Association, Discover Network, HP Enterprise Services, Sport Chalet, SuperMedia and Texas Tourism. For more information, visit

AmericanAirlines®  We know why you fly®

Current AMR Corp. releases can be accessed on the Internet.

The address is

SOURCE American Airlines