New and established brands join LICENSING EXPO for the first time

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UBM Advanstar

May 04, 2015, 12:33 ET

SANTA MONICA, Calif., May 4, 2015 /PRNewswire/ -- Licensing Expo, the world's largest and most influential licensing industry event, is pleased to announce an expanded lineup of new exhibitors for 2015.  Sponsored by the International Licensing Industry Merchandisers' Association (LIMA), the Expo takes place on June 9-11 at the Mandalay Bay Convention Center, Las Vegas, NV.

This year 150 new exhibitors will join the 2015 lineup including: A&E Networks, C3 Entertainment, Inc., Chronicle Books, Fine Art America, Global Trademark Licensing Ltd., Hot Pickle, Imperial War Museums (IWM), The Licensing Shop, Inc., Major League Baseball Players Association, Mondo TV, National Museum of the Royal Navy, Natural History Museum, Nintendo of America Inc., One Entertainment, The Royal Ballet, Sean Danconia, The Shakespeare Birthplace Trust, SkyMall, Smiley, Xavier Games and YouTube with a pavilion of their brand partners.

More than 450 companies will exhibit at the Expo, many with larger spaces to showcase their expanded brand portfolios.  Returning exhibitors include: Activision, Authentic Brands Group, BBC Worldwide, Beanstalk/Blueprint/Tinderbox, Boy Scouts of America, CBS Consumer Products, Cherokee Global Brands, Hasbro Global Licensing & Publishing, kathy ireland Worldwide, King Features, The Licensing Company, Nickelodeon, Sequential Brands, Twentieth Century Fox Consumer Products and WWE.

Jessica Blue, Vice President, Licensing Expo: "New exhibitors join Licensing Expo to find fresh partnerships that will extend their properties into previously unexplored territories and product categories. Unique and spontaneous business happens throughout the show floor – it's where new partnerships are created and existing ones strengthened."

What some of our new exhibitors are saying about Licensing Expo:

Chaim Pikarski, Executive Vice President of C&A Marketing, Inc.: "Our goal is to bring the SkyMall brand back to its roots, back to the brands, products and technology that relate to all travelers. We identified tremendous interest from the licensing industry, ranging from strategic retail alliances, to branded products and cross branding, as well as promotions and 'pop-up solutions.'  Our vision for the brand is to raise the profile of SkyMall while connecting with today's travelers. Exhibiting at Licensing Expo will help us create the partner relationships necessary to reach our expectations."

Maximillian Polhill, Creator, Xavier Games: "After creating and launching the brand in the digital space, I'm very excited to now showcase Stellar Alien to a new, global audience.  The characters in Stellar Alien have established personalities that I think children, and even people of all ages, can relate to, and the Licensing Expo is the ultimate place to do it."

Now in its 35th year, Licensing Expo is the place where more than 15,700 retailers, licensees, manufacturers, distributors and licensing agents from more than 90 countries come together with 5,000 of the hottest brands to discuss licensing and brand extension deals. Highlights on the show floor include engaging activations, events, stunning innovative booths and entertainment from leading brands.  Complimentary registration for the Expo can be found at: www.licensingexpo.com/registerhere

Press Materials: licensing-expo/content/virtual-press-office

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About Licensing Expo (www.licensingexpo.com)
Now in its 35th year, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into five zones: Character and Entertainment; Fashion and Lifestyle; Art and Design; Brands and Agents; Sourcing and Production. More than 15,000 retailers, licensees, manufacturers, distributors and licensing agents attend from more than 90 countries. Licensing Expo is owned and organized by UBM Advanstar. and is sponsored by the International Licensing Industry Merchandisers' Association (LIMA). UBM Advanstar. also owns and operates License! Global magazine and Brand Licensing Europe.

About UBM Advanstar
UBM Advanstar, part of UBM Americas, is a US-based event and marketing services business serving the fashion, licensing, life sciences and powersports industries. The company owns and operates a portfolio of 54 tradeshows, 100 conferences, 30 publications, and almost 200 electronic products and websites. Our market-leading brands and a commitment to delivering innovative, quality products and services enable UBM Advanstar to "Connect Our Customers With Theirs." UBM Advanstar is a UBM plc company.

SOURCE UBM Advanstar