New and Innovative Products Invited to Enter Into The Nation's Largest Competition of Consumer Packaged Goods
Calling All Consumer Brands; Product of the Year USA Accepting Entries for Fourth Annual Consumer-Voted Awards Program
TNS Survey Finds 60% of Shoppers Would Try a Product Recommended by 60,000 Other Consumers
NEW YORK, May 23, 2011 /PRNewswire/ -- Consumer brands across the country are invited to enter their newest innovative products into the 2012 Product of the Year (POY) USA Awards. Join the ranks of Procter & Gamble, Coca-Cola, Nestle, S.C. Johnson, Reckitt Benckiser, Mars Chocolate North America, Sara Lee, Colgate-Palmolive Company and others to participate in the nation's largest consumer survey on product innovation conducted by TNS.
Having earned the honor to wear the Product of the Year stamp, last year's 22 winners (including Aquafresh® iso-active® Whitening Toothpaste, M&M'S® Pretzel Chocolate Candies, U by Kotex, Jimmy Dean® Hearty Sausage Crumbles, Lean Cuisine® Market Creations and others) are currently enjoying new media campaigns and amplified consumer exposure resulting in increased sales. Carrying the 'Product of the Year' stamp of approval increases a product's credibility and consumer trial. Research shows that the Product of the Year seal on packaging is 25% more effective at generating purchase intent than the word "new!" Additionally, 36% of consumers are more likely to believe an advertisement featuring a Product of the Year seal.
"Supermarket shelves are overcrowded and stuffed with an abundance of products that look alike. The POY stamp sets the best and most innovative items apart from the rest, guaranteeing a strong distinction for the world of consumer packaged goods," said Phil Lempert, The Supermarket Guru ®.
"As household expenses and the price of food and packaged goods continue to rise – shoppers are looking for more innovative products that will deliver on their promise and provide value. The Product of the Year logo provides a guide for shoppers and comfort in knowing that the product was awarded the seal from fellow consumers."
"The Product of the Year logo is a powerful seal honoring the most innovative and relevant products from a variety of consumer product categories as voted on by over 60,000 shoppers nationwide," said Colleen Kelly, Managing Director of Product of the Year. "According to our most recent study, nearly 80% of respondents said they like to try new products, with more than 70% stating they would pay more for new products if they are satisfied with them. Product of the Year's goal is to steer consumers in the right direction, by elevating and highlighting companies with truly innovative and quality products that consumers are interested in trying." Manufacturers are looking for every way to make their products stand out and having the seal that says you've been voted #1 by 60,000 people is really making a difference."
Hosted in 28 countries for more than two decades, Product of the Year is the world's largest consumer-voted program that recognizes innovation in consumer packaged goods. For the third year, U.S. shoppers will be called upon to vote and select a new generation of winners who will earn the POY endorsement in their product category to be announced in February 2012. The final deadline to submit entries is August 31, 2011. To enter a product and for more information, please visit www.productoftheyearusa.com or call 212-213-0600.
About Product of the Year:
Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 25 years ago in France, POY currently operates in 28 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of 60,000 consumers, the distinct red POY logo serves as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information, visit www.productoftheyearusa.com.
About TNS:
TNS, which recently merged with Research International, is the world's largest custom research agency, delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 70 countries, TNS is part of Kantar, the world's largest research, insight and consultancy network. Please visit www.tns-us.com for more information.
SOURCE Product of the Year
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