New and Updated eBook Released: Use the Right Channels to Communicate with Impact in Challenging Times

CHICAGO, June 30, 2020 /PRNewswire/ -- With so much volatility in our world and economy today, it is more important than ever to communicate effectively with employees. The right message, delivered at the right times and through the right channels, goes a long way toward building community and engagement.

To further support leaders and communicators in this unprecedented period, The Grossman Group, a Chicago-based leadership and communications consultancy, has updated its popular communication channels guide eBook. The newly updated eBook, Use the Right Channels to Communicate with Impact In Challenging Times, is an invaluable resource for leaders looking to build the kind of strong and resilient team that can readily tackle a host of new challenges. 

"For so many teams that have suddenly become remote due to COVID-19 and many others struggling to navigate the new normal in business today, effective communication is undoubtedly a key to success," says David Grossman, founder and CEO of The Grossman Group. "Adopting the right approach to communication by using the right channels at the right times is one of the best and most powerful tools companies have in breaking down barriers and bringing people together."

Communicators and leaders have a wide range of options for communication channels today, and the list of channels keeps growing, Grossman says. Only a few months ago, for instance, video conferences like ZOOM and Microsoft Teams were used far less than they are today. Still, having access to so many channels doesn't always mean your messages are received, heard, understood or acted upon.

"With more options to choose from, leaders need to ensure channels are selected strategically so employees aren't victims of information overload," Grossman says. "You want to make sure your choices engage employees in the most meaningful ways so they can achieve more, both personally and for the organization."

The eBook provides a quick overview of the key communication options and guidance on which channels may work best for any particular organization. All of this aids in crafting or updating a strategic communication plan.

The eBook helps leaders decide among the many options today, including:

• Video Conference Calls (such as ZOOM and Microsoft Teams)
• Traditional Conference Calls
• Town Halls
• Podcasts
• Emails
• Blogs
• Face-to-Face
• Internal Publications
• Internal Social Media
• And more!

Download—Use the Right Communication Channels to Communicate with Impact—today and see how being more purposeful when choosing communication channels will lead to less clutter and more effective communications.

About The Grossman Group
The Grossman Group is an award-winning Chicago-based communications consultancy focusing on organizational consulting, strategic leadership development and internal communication. A certified diversity supplier, The Grossman Group works closely with Fortune 500 companies and other organizations including Amazon, Astellas, Hillrom, Lockheed Martin, McDonald's, Sage Therapeutics and Tecomet, among others.

About David Grossman
A leading consultant, speaker and author, David Grossman ABC, APR, Fellow PRSA, CSP is one of America's foremost authorities on communication and leadership inside organizations. He is Founder and CEO of The Grossman Group, an award-winning Chicago-based leadership and communications consultancy that focuses on organizational consulting, strategic leadership development and internal communications for Fortune 500 clients. A frequent media source, David provides expert commentary and analysis on employee and leadership issues. He's been featured on "NBC Nightly News," WSJ.com, Today.com, in the Chicago Tribune, LA Times, and CBS MoneyWatch, among others. His latest book "No Cape Needed: The Simplest, Smartest, Fastest Steps To Improve How You Communicate By Leaps and Bounds" recently won the Pinnacle Book Award for the "Best in Business" category and the Beverly Hills International Book Award's President's award.

Contact: Jen Hirsch
The Grossman Group
312.934.3276 | [email protected]  

SOURCE The Grossman Group