New API for Nutrition Data, Food Product Images Now Available from Kwikee, a Division of MultiAd

PEORIA, Ill., July 31, 2013 /PRNewswire/ -- Kwikee, the leading provider of free product images, nutrition and ingredient information, has created an API (Application Programming Interface) for retailers and e-commerce developers that need information for consumer products. The Kwikee API will provide companies with a trusted source of accurate product information and images from the thousands of brands who pay for their product content to be represented in Kwikee's database.

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"Consumers actively research nutrition information, allergens and ingredients online and on their mobile devices, and there is concern that some information is either inaccurate or out-of-date," said Randy Burd, Kwikee Product Manager. "When considering dietary restrictions, it is critical for consumers to be presented with reliable information."

The product information in Kwikee helps consumers research the product information they need to make educated decisions about food, beverage, health and beauty, and personal care products. Kwikee works directly with brand owners such as Coca-Cola, Kraft Foods, Unilever, L'Oreal and ConAgra to collect and aggregate product information found on the most recent version of product packaging.

Since the collection of the product information is funded by brand owners, many companies are eligible to receive the API free of charge. For more information about the API, please visit http://api.kwikeesystems.com or contact Kwikee at 888.594.5331 x 5232 or Email.

About Kwikee, a Division of MultiAd

Kwikee develops, manages and distributes manufacturer-approved product images, data and related content. Kwikee content is available for free to all retail entities for marketing, e-commerce, mobile and planogram applications via http://new.kwikeesystems.com.

Media Contact:

Rachel McMenimen, Marketing Manager 
Kwikee, a Division of MultiAd 
309-690-5231

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Kwikee