New Bellawood Line Of Premier Hardwood Flooring Blends Style With Durability

TOANO, Va., Oct. 9, 2014 /PRNewswire/ -- Just in time for the fall flooring season, Bellawood – the premier global brand of prefinished hardwood flooring – has debuted its new revolutionary finish along with new flooring styles including a unique line of matte "oil-look" prefinished floors.

Bellawood researched ways to improve its finish while offering unique, fresh looks based on current trends. The entire line of floors was upgraded. That means 140 new colors, styles and species with scratch resistance that is scientifically tested to be 200 percent more scratch resistant than other hardwood floors. The full updated line – including Butterscotch and Gunstock Oak, Cinnamon, Pewter and Sumatra Maple, and Topaz and Sienna Cherry – allows customers to coordinate their fall remodeling efforts with any design style.

Along with revolutionizing its finish, Bellawood launched a line of matte finish floors, which offer a timeless, low-gloss "oil-look" that has a modern style and classic Americana aesthetic. It does not require the constant maintenance normally associated with this style and hides small scratches, dirt and fur, making it ideal for active homes with kids and pets. The full Bellawood prefinished matte hardwood collection includes "oil-look" styles in American Walnut, Australian Cypress, Hickory, Red Oak, and Brazilian Cherry, Chestnut, Koa and Pecan.

The enhanced Bellawood line offers some of the most unique and exotic species available on the market today. The wood, coupled with the natural color variations and tones, will add a lifetime of beauty and warmth to any room.   

"The Bellawood team worked closely with our style experts to create a gorgeous look with dramatically improved durability," commented Stacy Maddox, Director of Production Operations. "The new Bellawood now has a finish that's considerably more resilient than other floors on the market, offering customers a beautiful floor that will last for generations." 

Enduring Quality and Sustainability  
While the Bellawood line of flooring has long been known for industry-leading durability, its refreshed collection now features a new and improved finish allowing it to stand up to life's everyday demands.

Each hand-selected board has a proprietary UV-cured aluminum oxide topcoat that offers unequalled durability. The floors now offer twice the scratch resistance and four times the abrasion resistance. Bellawood is so durable that it is backed by an industry-leading, transferable 100-year warranty, offering homeowners and homebuilders exceptional value for generations to come.

The entire new line of Bellawood is being showcased in October at all Lumber Liquidators (NYSE: LL) stores nationwide. As part of the new launch, Lumber Liquidators will offer exclusive deals and a first-ever offer of 36-month financing on Bellawood flooring through Tuesday, Oct. 14, 2014. Lumber Liquidators is also holding a "Better with Bellawood" contest from Oct. 8-Nov. 1 where participants can vote on Bellawood flooring options for a chance to win $4,000 in Bellawood product. For more information, visit www.LumberLiquidators.com.

Bellawood is also launching a new promotional campaign in October, which showcases how the new flooring stands up to the realities of everyday life.

Free Bellawood catalogs are available at www.Bellawood.com, all Lumber Liquidators stores, or through www.LumberLiquidators.com.    

About Lumber Liquidators 
In its 20th year and with more than 345 locations, Lumber Liquidators is North America's largest specialty retailer of hardwood flooring. The Company features more than 340 top quality flooring varieties, including solid and engineered hardwood, bamboo, cork, laminate and resilient vinyl. Additionally, Lumber Liquidators provides a wide selection of flooring enhancements and accessories to complement, install and maintain your new floor. Every location is staffed with flooring experts who can provide advice and useful information about Lumber Liquidators' low priced product, much of which is in stock and ready for delivery.

With premier brands including Bellawood Prefinished Hardwood and Morning Star Bamboo, Lumber Liquidators' flooring is often featured on popular television shows such as HGTV's Dream Home and This Old House. For more information, please visit www.LumberLiquidators.com or call 1.800.HARDWOOD. 

Lumber Liquidators aims to be the industry leader in sustainability. For more information, please visit www.LumberLiquidators.com/Sustainability. Learn more about our corporate giving program at LayItForward.LumberLiquidators.com. You can also follow the Company on Facebook and Twitter.

For further information contact: 
Lumber Liquidators Investor Relations 
Ashleigh McDermott 
Tel: 757.566.7512

One Simple Plan 
John Feld 
Tel: 612.677.2248

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SOURCE Lumber Liquidators