New Board Game ZERO Challenges Families to Aim Low and Score High

SAN FRANCISCO, Nov. 10, 2011 /PRNewswire/ -- If you've ever wondered what it feels like to be a complete zero, then University Games (http://www.ugames.com/) has a game for you.

Designed for 2-6 players ages 12 and up, ZERO (http://www.zerothegame.com) is a new and exciting family board game that asks players to search their minds for the "least popular" aspects of pop culture, sports, music, geography and more.

University Games asked more than 450 people in the United States, the UK, Australia and Mexico questions from the game. The responses were tabulated and assigned points based on their ranked popularity. The winner is the player who has closest to zero points at the end of the game.

"Typical trivia games reward players for memorizing the 'correct' answer, but ZERO requires a different kind of thinking pattern that challenges grownups and kids alike to creatively look at the world from an alternative viewpoint," said Bob Moog, President of University Games.

ZERO is available with an MSRP of $29.98 through major toy retailers including Toys R Us (http://www.toysrus.com/storeLocator/index.jsp). For a limited time, buyers can get a $5.00 rebate http://ugames.com/promos/ZERO_QRC.asp on their purchase of ZERO.

ZERO is on the web at http://www.zerothegame.com, Facebook (http://www.facebook.com/zerothegame) and Twitter (http://twitter.com/zerothegame).

Additionally, ZERO is supported by a series of webisodes appearing on various video sites, including YouTube (http://www.youtube.com/user/ZeroBoardGame). The webisodes feature a laugh-filled game session starring The ZERO Players (http://zerothegame.com/zero-team.htm) – a group of friends who love to play the game ZERO. The first episode is live now, and three more are scheduled during the remainder of the year.

Win a trip for two to San Francisco

From now till January through 5 p.m. EST, January 31, 2012, University Games is sponsoring a sweepstakes where one lucky winner and a guest can come to San Francisco and play ZERO with The ZERO Players.

Participants can enter the sweepstakes through the ZERO website (http://www.zerothegame.com) or the ZERO Facebook page (http://www.facebook.com/zerothegame). Participants may also enter by mailing a 3" x 5" card with their printed name, complete address, day and evening telephone numbers (including area code), and age to: ZERO Sweepstakes, c/o University Games, 2030 Harrison Street, San Francisco, CA 94110. All mail-in entries must be postmarked by January 31, 2012 and received no later than February 10, 2012 to be eligible for entry.

Each participant may enter one time, regardless of method of entry. The winner will be selected randomly from all eligible entries received and notified on or around February 24, 2012.

The ZERO Sweepstakes is open only to people eighteen years of age or older who are legal residents and physically located in one of the fifty United States or the District of Columbia. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. Odds of winning will depend on the total number of entries received. Void where prohibited by law. For Official Rules, visit http://www.zerothegame/terms.htm.

About University Games Corporation

Founded on April Fool's Day in 1985 by Bob Moog and Cris Lehman, University Games today distributes more product in more outlets, in more markets than any other game company. For more information, contact Lisa Henderson at (415) 934-3705.

SOURCE University Games