CLEVELAND, Aug. 8, 2012 /PRNewswire/ -- Until now, little has been written to help professional services firms get a handle on the realities of today's digital marketing. In his new book, Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm, branding expert Josh Miles, teaches professional services marketers how to identify, develop, and leverage their unique brand essence to stand out among the competition in the new digital age.
In the past, most professional services firms could get by simply relying on traditional marketing tactics. But the old ways no longer work in today's socially networked society and professional services firms must adapt. Bold Brand shows them how.
"I wrote Bold Brand because it was time that someone talked about how architects, engineers, attorneys, accountants, and consultants can differentiate their firms from the competition by building a strong brand," Josh says. "I wanted to deliver a straightforward framework to provide guidance for developing, positioning, and improving organizations from the ground up."
- Why professional services brands need help
- Why you need a framework for building a Bold Brand and where to begin
- How to use a brand audit to determine potential for ROI
- How to find your brand essence
- How to find the unique voice that sets your firm apart
- The "five fears" about social media and how to overcome them
- How to roll out your Bold Brand internally
- How to keep your Bold Brand fresh
"In the 21st century, professional services are the heart of economic growth," says Richard Grefe, executive director of AIGA. "Bold Brand delivers an essential guide to developing brand equity and competitive advantage for professional services firms."
Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm is available at Amazon.com. For bulk orders, contact [email protected] or 888/554-2014.
About Josh Miles:
Josh Miles is the principal and founder of Miles Design, an Indianapolis-based, award-winning design firm specializing in brand strategy, corporate identity, and website design for professional services firms. Josh's expertise is highly sought after by organizations including architects, attorneys, engineers, consultants, and software companies.
About Content Marketing Institute:
Content Marketing Institute (CMI) teaches marketing professionals how to attract and retain customers through compelling, omni-channel storytelling. CMI does this through multiple offerings including: Content Marketing World event (Sept. 4-6, 2012), Chief Content Officer magazine, books, and strategic consulting and content marketing research for some of the best-known small and large brands in the world.
SOURCE Content Marketing Institute