New Book "Capturing Community" by Michael Silverman Teaches Marketers How to Build a Dynamic Online Community

CLEVELAND, May 7, 2012 /PRNewswire/ -- In a global market abuzz with the idea of social networking and social media, the awesome power of the online "community" has become a more rarely used term and resource – but those who embrace it will reap incredible business benefits.

(Photo:  http://photos.prnewswire.com/prnh/20120507/CL01807)

Participating in online communities helps marketers, managers, and entrepreneurs break through the media clutter and engage their target markets on a personal level. Where social networking focuses solely on the individual, an online community focuses on the interests of the members and works towards common goals. 

Tech entrepreneur Michael Silverman has been launching successful online communities for over 15 years. In his new book, Capturing Community, Silverman shares best practices on encouraging engagement and sparking a rich dialogue within your community.

Capturing Community: How to Build, Manage, and Market Your Online Community (Content Marketing Institute; Softcover and ebook; May 2012, $24.95; 978-0-9833307-2-1) is a book written for marketing professionals and business owners who want to attract and retain customers through an online community that can become a tangible business asset.

Readers will learn about the tools & techniques to create effective communities online such as:

• How your organization can benefit from creating or participating in online communities.
• Best practices for creating a sticky, engaging online community from the most successful community managers.
• Case stories about different communities, and how they achieved success – creating communities with many thousands of loyal members.
• What it takes to effectively manage the community, from technology to promotional channels.

On why he wrote "Capturing Community," Silverman shared, "There are literally thousands of books available on social media and social networking, but finding information on how to build lasting online communities is an unexpected challenge for marketers. I really wanted to create the definitive resource on the 'how-to' of developing a successful business community strategy. This book focuses on exactly that."

For additional information on "Capturing Community," please visit Capturing Community or follow Michael at @MSilvermanDuo.

About Michael Silverman:

Michael Silverman, founder and CEO of Duo Consulting, has been building online communities for more than 15 years. A student of business for nearly 30 years, Michael has experience as an entrepreneur, executive, and innovator. Michael created his first community, RehabCentral.com, in 1997 before founding Duo Consulting. Since 1999, Michael has participated in the development of dozens of marketing-focused websites and communities for a variety of organizations.

About Content Marketing Institute:

Content Marketing Institute (CMI) teaches marketing professionals how to attract and retain customers through compelling, omni-channel storytelling. CMI does this through multiple offerings including: Content Marketing World event (Sept. 4-6, 2012), Chief Content Officer magazine, and strategic consulting and content marketing research for some of the best-known small and large brands in the world.

SOURCE Content Marketing Institute