NEW BOOK CHARACTER OVER CHEMISTRY ASKS WHETHER YOUNG MEN ARE PREPARED FOR THE PERSONAL CHOICES THAT MATTER MOST

Author and entrepreneur Sade Awe brings a mother's perspective to discernment, healthy relationships and the decisions that shape young men as they enter adulthood

DALLAS, Sept. 15, 2026 /PRNewswire/ -- Young men are surrounded by messages linking worth to appearance, status and desirability. Yet much of the preparation they receive for adulthood centers on achievement. Author, business leader and mother Sade Awe asks: What if we are teaching young men everything about becoming desirable, but very little about becoming discerning?

That question drives Awe's new book, Character Over Chemistry: A Discernment Guide for Young Men, published today by Palmetto Publishing. The book uses chemistry as a lens for a broader conversation about judgment, purpose and the personal choices that shape a young man's future.

"Young men are taught how to pursue success, but not always how to discern the character of the people they allow close to them," says Awe. "They are prepared for careers, competition and achievement, yet some of their most consequential decisions happen in their personal lives. I wrote this book because who they choose matters."

Written from a mother's perspective, Character Over Chemistry asks readers to look beyond immediate attraction and pay attention to behavior, consistency, accountability, shared values and time. It does not tell young men whom to choose; it challenges them to recognize patterns and make choices that protect their peace, purpose and future.

Character Over Chemistry: A Discernment Guide for Young Men is available in hardcover ($29.99), paperback ($19.99) and e-book ($9.99) through Amazon, Barnes & Noble and Bookshop.org.

Purchase: https://www.characteroverchemistry.com/products/character-over-chemistry-book

ABOUT SADE AWE

Sade Awe is an author, entrepreneur and business leader with more than 17 years of global IT ERP implementation experience supporting Fortune 500 enterprise initiatives. She is the founder of EAZY GYFT and The Inner Circle Experience. A mother of a son and daughter, she brings a grounded maternal perspective to questions of character, purpose and consequential decision-making.

MEDIA CONTACT
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Aba Kwawu, [email protected]

SOURCE Sade Awe