The book includes a collection of practical exercises at the end of each chapter designed to help admissions offices think about who they are, what makes them distinctive and how they can use the latest tools and techniques to attract, recruit and retain best-fit students.
It also includes chapters contributed by four of the most respected authorities in higher ed marketing and strategic planning: financial aid experts Jim Scannell and Kathy Kurz, campus experience guru Jeff Kallay, and social web marketer Adrienne Bartlett.
Niles, one of the most popular speakers in higher education, was a highly successful college recruiter and marketer before starting his own company in 1998. "At TargetX, we have spent the last 12 years helping colleges think and act differently," he says, "and this book is the natural outgrowth of that effort."
"Overthrowing Dead Culture" debuted recently at the annual conference of the National Association for College Admission Counseling -- the perfect venue for Niles to introduce his vision to change the world of college recruiting.
TargetX was founded in 1998 on the idea that colleges need to change the way they recruit students. The company is a leading provider of interactive marketing technology and consulting services in higher education, helping schools recruit today's more sophisticated, web-savvy students.
TargetX has been a forward-thinking leader in managing change in higher education and embracing the concept of the experience in higher ed marketing. It offers powerful, integrated technology tools to help schools make necessary connections, and enrollment and campus visit consulting that provides action-oriented, practical solutions to help attract best-fit students.