ROCKFORD, Ill., Nov. 30, 2016 /PRNewswire/ -- Bar and restaurant owners struggling to find and retain paying customers that can help their business thrive can now get valuable advice and insight via a new book from the industry's leading marketing guru Nick Fosberg. The book, titled "Bar & Restaurant Success - How To Attract New Customers, Turn Them Into Raving Fans, and Become Unbeatable In Any Market! " is currently available in printed format at no charge for a limited time, and a 26-page excerpt of the book is also available as a free digital download.
Fosberg's latest publication appeals to both restaurant industry veterans and young professionals new to the industry. The book teaches operators how to offer an undeniable advantage over the competition and serves as a step by step guide for industry business owners to systematize and manage their business more effectively.
"My goal isn't about making money on this book, it's to provide value to the industry and provide them with the exact step-by-step marketing and promotional system I've used to create some of the highest grossing promotions in the industry, using zero marketing dollars. This is why I'm giving away the book for free, all I ask is you cover shipping and handling," Fosberg explained.
The book is offered with a 100% money back guarantee, meaning that any reader who is not convinced of its value can get a full refund of their shipping expenses, no questions asked, and will not be required to return the book.
Drawing from his own experience as a bar and restaurant owner in the Chicagoland region, as well as his unique industry marketing vision, Fosberg offers his readers access to highly effective marketing strategies and promotions, as well as proven case studies of successful marketing campaigns that any owner in the industry could run, with impressive results. The book touches on topics such as the effectiveness of social media marketing, the development of targeted campaigns focused on a very specific audience, the secret to knowing exactly the right type of marketing media for each promotion, the key ingredients needed in every ad, no matter what media, to get the the highest ROI, and much more.
Among the case studies presented are that of a high-end steakhouse in Texas that had more than 2,000 new customers and made almost $60,000 with only one promotion using email and Facebook, or that of a restaurant owner in Minnesota who made $30,000 in sales with only his email list in a town of 13,000 people.
The free book also includes Fosberg's three business blueprints designed to help any business owner in the industry to make $50,000 in sales in just 12 months, along with an $85 marketing campaign that can bring more than $1,000 in sales.
Several bar and restaurant owners and industry experts who have already tried Fosberg's recommended strategies have endorsed the new title, describing it as a must-read and the ultimate resource for any business trying to get more customers and sales.
"This should be a book that every owner or operator owns and devours. In my 20 plus years in the hospitality industry, I have yet to read anything like this. I got value on just about every page and couldn't stop reading!" said James Henderson, former Director Of Operations TGI Fridays and former Vice President of Human Resources for Rafferty's Restaurants.
James Morland, a New York-based industry expert said, "Bar & Restaurant Success" was essential to any bar or restaurant operator trying to achieve long-term success."
"From Nick's personal experience, his insight into the industry, not only provides today's operators with an informative analysis on the ever-changing consumer loyalty relationship, but has also developed a proven solution in navigating and fusing the old-world traditions of the hospitality industry with today's ever changing technology driven consumer," Morland added.
To find out more about the book and to get a free copy, visit https://brsbook.net/.
About Nick Fosberg
Nick Fosberg has been working in the bar and restaurant industry from an early age and is now one of its leading marketing and promotional authorities, having helped hundreds of U.S. and Canadian business owners thrive by applying his unique marketing and promotional formula. Fosberg is also an accomplished author, speaker and business owner, as well as founder of marketing and consulting business Bar & Restaurant Success. He recently launched the Bar & Restaurant Success Magazine in digital format, available for free in the Apple and Android app stores. Over the last years, he has shared his insight and marketing secrets at some of the industry's major shows, such as the Nightclub and Bar Show in Las Vegas or the National Restaurant Association's annual event. To find out more or to get useful industry marketing tips and advice, go to www.BarRestaurantSuccess.com.
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SOURCE Bar & Restaurant Success