New Braun Survey Reveals The Need For Longer-Lasting Gifts For Men

Give the Man in Your Life a Reason to Thank You for the Next Seven Years

Most Shavers are Replaced Every Few Years, While Braun Shavers are Engineered to Last Seven

Nov 28, 2012, 08:28 ET from Braun

CINNCINATI, Nov. 28, 2012 /PRNewswire/ -- With the holiday season in full swing, consumers are in search of the perfect gift that will have the men in their lives thinking of them for years to come. A new survey from Braun, a leader in German engineering and high quality design since 1950, revealed that 72 percent of respondents will shop for two to five men this holiday season. Forty-three percent believe their father is the hardest male to shop for during the holidays, followed by friends (30 percent), brothers (19 percent) and grandfathers (8 percent).  With 79 percent of males today still using holiday gifts they received seven years ago, gift-givers are in search of products for the men on their shopping list that promise durability and longevity.

The Braun Series 7 electric shaver is a gift men will appreciate now – and far beyond the holidays – as it has been engineered and lab tested to last seven years. With most (51 percent) men surveyed shaving five to seven times per week, and 58 percent having received an electric shaver as a gift in the past, consumers understand that giving an electric shaver offers the opportunity to make every day smoother. Unfortunately, most (34 percent) men expect an electric shaver to last only three to four years.

"For more than half a century, the Braun team has been committed to wowing the men who use our electric shavers with exceptional design not just the first time they uses it, but over many years of use," said Matthew Hollenkamp, Braun Brand Manager. "Braun Series 7 is designed to last seven years, which means the shaver your girlfriend gave you one year could be the same one your child is watching you use years from now," Hollenkamp added.

Dedicated teams of engineers and scientists put Braun Series 7 through more than 50 quality tests to simulate a five minute shave, seven days a week, for seven years to guarantee that giving a Series 7 this holiday season means giving a gift that will last the long-haul. Living up to the legendary quality and reliability associated with Braun, each shaver includes 300 components and is fully constructed in Germany.   

Braun Series 7 offers the most advanced technology, providing a complete and comfortable shave. At the touch of a button, Braun's Clean & Renew innovation cleans, charges, lubricates and dries the shaver to maintain optimal cutting performance, while its features, including the Personalization Modes and OptiFoil™, help men to achieve Braun's closest shave ever. Braun Series 7 is available in department/specialty and mass merchandise stores, and eCommerce and club stores for the suggested retail price ranging from $229 to $289.

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About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, manufactures a wide variety of small domestic appliances that marry innovation, reliability and creative design. These range from electric shavers and beauty products to household appliances. Braun products enjoy worldwide distribution. Please visit for the latest news and in-depth information about the Braun brand.

About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best every day. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

Braun: Susan Baba 617-463-5756

Porter Novelli: Shani Wright 212-601-8397