New Butterball® Report Reveals 2025 Thanksgiving Plans
Industry leader's holiday survey confirms more celebrations are expected this year and turkey remains the preferred centerpiece
GARNER, N.C., Sept. 15, 2025 /PRNewswire/ -- Butterball, the best known and most loved* brand of turkey in the U.S., today announced the findings of the Butterball Togetherness Report™: 2025 Thanksgiving Outlook, which explores the Thanksgiving plans of hosts and attendees alike.
The holiday report reveals that 89% of consumers plan to celebrate Thanksgiving this year with an anticipated celebration size of nine people. Consumers who plan to celebrate are most looking forward to spending time with family, followed by the food and relaxing.
While inflation remains top of mind, consumers are committed to celebrating Thanksgiving, with only 28% of consumers expecting inflation to cause them to celebrate Thanksgiving differently this year. To control costs, 21% plan to ask guests to bring part of the meal. Other ways to save include making changes to side dishes (15%), non-food items such as paper goods or décor (14%) and desserts (12%).
And as always, turkey reigns, with 84% of hosts planning to serve turkey this year and the overwhelming majority (72%) planning to roast their turkeys. Turkey also remains the favorite part of the Thanksgiving meal (47%), followed by stuffing (41%), pie (29%) and potatoes (with white potatoes and sweet potatoes tied at 26%).
"People are excited and committed to celebrating Thanksgiving," said Rebecca Welch, director of retail and international brand management at Butterball. "We're proud of Butterball's role in Thanksgiving celebrations throughout the country – inspiring togetherness and providing a tender, juicy, delicious holiday centerpiece. The experts at the Butterball Turkey Talk-Line® are standing by and ready to help holiday hosts prepare the most important meal of the year."
The Butterball Turkey Talk-Line is once again available to support new and seasoned holiday hosts. Opening on Monday, November 3 for its 44th year, these turkey experts are standing by and ready to answer holiday hosting questions via phone, text, email, chat and social channels through December 24. To learn more about Butterball and how to reach the Turkey Talk-Line, visit Butterball.com.
About Butterball
Butterball, LLC, headquartered in Garner, North Carolina, is the best known and most loved* brand of turkey in the U.S. Bringing people together over wholesome homemade meals for more than 70 years, the company provides retail and foodservice products to customers in more than 30 countries. Butterball is committed to being an industry leader in quality, food safety and animal care and well-being, and was the first major turkey company to voluntarily achieve certification through American Humane Society. The company employs nearly 7,000 team members who work in production facilities, live operations and offices across Arkansas, Illinois, Kansas, Missouri and North Carolina. For consumer questions or information, visit Butterball.com or call the Butterball® Turkey Talk-Line®, 1-800-BUTTERBALL (1-800-288-8372).
About the Butterball Turkey Talk-Line
One of the first national, toll-free consumer help lines, the Butterball® Turkey Talk-Line® has helped millions of consumers since its first season in November 1981. Each November and December, professionally trained turkey experts assist holiday cooks through the Turkey Talk-Line (1-800-BUTTERBALL), Butterball.com, Facebook, Twitter, Instagram, live chat and email in the United States and Canada. With more than 50 staff members, the Turkey Talk-Line has the resources to answer questions from both English- and Spanish-speaking callers.
About The Butterball Togetherness Report: 2025 Thanksgiving Outlook
Butterball partnered with Circana to commission an online survey among a nationally representative sample of 1,678 U.S. adults. The survey was fielded by Circana in July 2025.
* Source: 2024 Kantar Brand Tracking Dec 2024 n=361
Media Contact:
butterballmedia@edelman.com
SOURCE Butterball, LLC
Share this article