New CHIPS AHOY! Cookies Jam More Fun (and Fudge) Into Summer

EAST HANOVER, N.J., May 19, 2011 /PRNewswire/ -- America’s favorite chocolate chip cookie just got even more chocolatey with a big burst of tasty fudge in the center. Made with real chocolate chips and smooth, creamy fudge, new CHIPS AHOY! CHEWY GOOEY cookies come in two delicious varieties -- Chocofudge and Megafudge -- both offering a rich, robust chocolatey surprise sure to delight the whole family as summer fun heats up.

New CHIPS AHOY! CHEWY GOOEY cookies can be enjoyed a number of ways: Families can unwrap the fudgy fun straight from the pack, serve them alongside ice cream or warm them up in the microwave for just a few seconds for an even gooier fudge center.

“CHIPS AHOY! CHEWY GOOEY cookies are a delicious way to put even more unexpected fun in the middle of family get-togethers this summer," said Jimmy Wu, senior brand manager for CHIPS AHOY!. “We’re thrilled to introduce this fun new way for people to enjoy CHIPS AHOY!.”

Two Fun, Fudgy Varieties

Just in time for National Fudge Day on June 16, 2011, CHIPS AHOY! CHEWY GOOEY cookies will be available at stores nationwide starting in May. Both varieties feature a smooth and creamy fudge center, one in a chocolate chip cookie and another in a fudge brownie-like cookie:

• CHIPS AHOY! CHEWY GOOEY Chocofudge: A soft chocolate chip cookie made with real chocolate chips filled with a layer of smooth and creamy fudge.
• CHIPS AHOY! CHEWY GOOEY Megafudge: A soft, brownie-like chocolate chip cookie with real white chocolate chips and filled with a layer of smooth and creamy fudge.

For more information, fun games and more snack ideas, visit www.nabiscoworld.com/chipsahoy or “like” CHIPS AHOY! on Facebook at www.facebook.com/chipsahoy.

About Kraft Foods

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America.  Eleven of the company’s iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

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SOURCE Kraft Foods