New Coldwater Creek Store Opens At Classen Curve In Oklahoma City
Company's omni-channel strategy focuses on providing the brand's loyal customers with a seamless shopping experience
Jul 17, 2018, 12:24 ET
HINGHAM, Mass., July 17, 2018 /PRNewswire/ -- Coldwater Creek today announced that a new store at Classen Curve in Oklahoma City opened its doors on Monday, July 16, with an official Grand Opening event on Saturday, July 21. The Classen Curve store represents the next step in the company's omni-channel strategy focused on providing a seamless, technology-based shopping experience for new and existing customers.
"We are excited to bring Coldwater Creek's unique and spirited style directly to customers in Oklahoma City," said Dave Walde, CEO of Coldwater Creek. "After re-launching the business in 2014 as a direct-to-consumer brand, we have been focused on finding ways to serve customers anywhere, anytime and in any way they choose. This store represents an exciting opportunity to reconnect with long-time customers and allows us to introduce others to the new Coldwater Creek. These new customers can then conveniently shop us online, over the phone, or by visiting a store again."
"Customers today have a variety of preferences when it comes to the shopping experience, including those who want to touch, feel and try on product before making a purchase," said Brenda Koskinen, Coldwater Creek President and Chief Merchandising Officer. "This beautiful Coldwater Creek store will allow customers to experience the merchandise and outstanding service that sets us apart, in a new and exciting setting. We look forward to seeing everyone at our Grand Opening event where our new 'Transition' collection will be making its debut. We also will have great gifts-with-purchase and special-edition shopping bags."
The Oklahoma City store has been carefully designed with a central focus on meeting the needs of today's omni-channel customer. Shoppers can feel the quality and see the details of Coldwater Creek merchandise in person, while technology-enabled associates and a dedicated digital shopping area make it easy for customers to shop Coldwater Creek's entire assortment online. Coldwater Creek offers free shipping and free returns for all orders placed from the store.
As part of its continuing commitment to the communities it serves, Coldwater Creek will be donating a portion of the net proceeds from the week-long Classen Curve Grand Opening Celebration to Oklahoma City's own CityCare/OKC, which serves thousands of area individuals and families struggling with hunger, homelessness and illiteracy, offering the motivation and tools to help break the cycle of poverty and foster long-term success.
The company's retail expansion is continuing with the help of Chicago-based design firm RGLA Solutions, a leading retail design and architecture service firm known for creating compelling store environments. In 2018, additional Coldwater Creek stores will open in Kansas City, Albuquerque and Houston. The Classen Curve store is the company's second; the first opened in Burlington, Massachusetts in 2017.
About Coldwater Creek
Since its founding in 1984, Coldwater Creek's distinctive style has captured the hearts of women across the country. The company began a new journey in 2014, as the brand was relaunched and reinvigorated to serve both longtime fans and new customers – continuing its heritage of creating unexpected and extraordinary merchandise to wear and enjoy, from clothing, accessories, jewelry and footwear to home accents and gifts.
Coldwater Creek's headquarters are in Hingham, Massachusetts.
www.coldwatercreek.com
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SOURCE Coldwater Creek