NEW YORK, Nov. 1, 2010 /PRNewswire/ -- Collective, a full service provider of media and technology solutions for display advertising, today announced the launch of the Collective Exchange, a new product that allows agency trading desks to directly access, and bid on, Collective's premium, brand-safe inventory and extensive audience data.
Leveraging Collective's market-proven AMP® platform, the Collective Exchange provides agencies access to premium inventory, seventy percent of which is unavailable on other ad exchanges. The Collective Exchange also allows agencies to leverage the extensive targeting data of Collective's AMP® Audience Cloud™, which houses more than 190M active user profiles. Buyers can safely use their own data (both proprietary and 3rd party) or combine it with Collective's.
"The unique environment we've created is a byproduct of the relationships we've cultivated with premium publishers over the past five years and the exclusive technology of the AMP business, which currently powers 25 leading publisher networks and more than 10 billion ad impressions each month," said Collective CEO, Joe Apprendi. "The ability to offer high quality inventory is a critical next step in the evolution of the RTB/ad exchange model. The Collective Exchange is that next step."
Currently the 8th largest advertising network in the US (comScore, September), Collective's entry into the ad exchange space comes at a time when the company is experiencing continued double-digit percent growth of its media business.
"The Collective Exchange enables our vision of bringing quality, brand safe inventory to our clients using the RTB buying strategies we prefer. It's a win-win," said Edward Montes, CEO, Adnetik.
Adds Apprendi, "Advances in technology have changed the way we do business and transformed the entire online advertising ecosystem. As agencies and advertisers adopt new buying and pricing methodologies, Collective is committed to ensuring that we continually adapt to meet the changing needs of the marketplace."
Founded in 2005, Collective is a full service provider of media and technology solutions for display and video advertising. We help advertising agencies, brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. Collective's industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective Display and Collective Video, are powered by AMP®, our market-tested ad management, targeting and analytics platform. Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. For more information, please visit www.collective.com.