New Content Marketing Book from Robert Rose and Joe Pulizzi Show "How-to" of Content Marketing

CLEVELAND, Oct. 27, 2011 /PRNewswire/ -- The Content Marketing Institute (CMI) today announced their latest how-to book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

(Photo:  http://photos.prnewswire.com/prnh/20111027/CL94856 )

Let's face it ... content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.

There have been countless books and resources that have covered all aspects of content marketing, from the why to the what to the where ... but oddly enough, rarely the how. Not until now that is.

Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.

World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories, and explains it in a way that can actually be implemented.

"What gets me fired up about this book is that these guys have it so right," says Jeffrey Hayzlett, Former CMO, Kodak, & bestselling author of The Mirror Test. "Rose and Pulizzi's Managing Content Marketing provides the vital steps required to navigate this new path called content marketing. This really is the owner's manual for how a business can leverage content marketing within the organization."

Managing Content Marketing is available at Amazon.com (and Kindle version).

Find out more about Robert at About.Me/RobertRose and Joe Pulizzi at About.Me/JoePulizzi.

About Content Marketing Institute

Content Marketing Institute (CMI) serves marketing professionals with how-to information and advice about the practice and process of content marketing. The CMI group includes the Junta42 content agency matching tool, Chief Content Officer magazine and Content Marketing World, the premier international content marketing event. CMI also provides content marketing strategic consulting to large enterprise brands.

SOURCE Content Marketing Institute