New Content Marketing Technology Report Analyzes Content Curation & Conversation Tools for Marketers

CLEVELAND, Nov. 13, 2013 /PRNewswire/ -- A new report from Content Marketing Institute (CMI) provides in-depth analysis on 12 technology vendors that offer software platforms designed to help marketers more effectively curate content and promote engagement around their brands.

Developed to make it easier for marketers, agencies, investors, and other interested parties to see available solutions at-a-glance, the report provides neutral commentary without grading or ranking the solutions.

Content Curation & Conversation Tools: An Analysis of 12 Technology Solutions in a Disruptive Marketplace is the second report in the CMI Content Marketing Technology Landscape series. The first report focused on Content Collaboration tools. The reports are authored by Robert Rose, CMI's Chief Strategist and co-author with Joe Pulizzi of the book Managing Content Marketing. The vendor reviews are based on personal briefings with all 12 vendors.

"Marketers are using curation tools to get faster and be more agile with content marketing, manage content volume, add points-of-view and distinct experiences, and empower and engage audiences," Rose says. "Some of these tools are rather basic, while some are incredibly sophisticated. It's a rapidly evolving space, so marketers should understand what they are trying to achieve before going shopping, then consider vendors who can help them meet their goals."

Vendors profiled in the report are Atomic Reach, Categorical, Curata, FeedMagnet, FlashIssue, Mass Relevance, NextWorks, Percolate, PublishThis, Scoop.it, ScribbleLive, and Spundge. Each profile includes:

• Basic overview of the platform
• Problems the platform is designed to solve
• Target market and pricing
• How to work with the platform
• The company's origins and future directions

Anyone interested in learning more about content curation and the types of questions to ask prior to evaluating a solutions provider can read a related article written by Robert Rose, available at the CMI website.

The report may be purchased for $395 (USD) and downloaded at Content Curation & Conversation Tools: An Analysis of 12 Technology Solutions in a Disruptive Marketplace.

About the Content Marketing Institute:
The Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September, and Content Marketing World Sydney, every March. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012 and 2013 Inc. 500 company.

SOURCE Content Marketing Institute