New Cosmoprof North America Initiative Gains Nationwide Recognition

LAS VEGAS, Aug. 7, 2013 /PRNewswire-iReach/ -- Cosmoprof North America introduced BEAUTIQUE to its already exemplary program of new initiatives this year. Cosmoprof North America is the first beauty trade show to introduce a customized sampling model and with vast nationwide recognition, other trade show organizers have already expressed interest in the idea and will most surely be replicated in upcoming beauty trade shows.

(Photo: http://photos.prnewswire.com/prnh/20130807/MN60029)

The exhibiting brands had the opportunity to participate in the first-ever one-stop beauty sampling concept. BEAUTIQUE allowed attendees to select deluxe-sized samples, including the latest in trending cosmetics, skin care, nails, hair and some classic beauty favorites. Once at the sampling bar, attendees could hand-pick seven deluxe samples from 20 featured exhibiting brands in exchange for a small charitable donation that would benefit CITY OF HOPE.

Cosmoprof North America is proud to announce that they raised $11,000.00 from the proceeds of BEAUTIQUE sales, commendable results for an inaugural platform. As the official BEAUTIQUE sponsor, HCT Packaging produced the luxurious, high-end box and packaging materials exclusively for this new beauty initiative.  Brands included Amika, U R Curly, Bain De Terre, Balanced Guru, Chateau de Versailles, Coiffance, Daily Concepts, Dragonfly, Layla Cosmetics, One'n Only, OPI, ORLY, Royal Apothic, RUSK, Sebastian, Skin & Co Roma, Wella and XFusion Keratin.

"The BEAUTIQUE program is one of the most innovative approaches to date in the trade show arena.  The ability to have trade participants actually try samples of brands has not been done before and is a smart innovation from PBA / Cosmoprof North America.  I'm thrilled with the results from our participating brands in Sebastian Professional and Wella Professionals and as the 2013 Spirit of Life awardee, I'm grateful to NABE for donating the proceeds from the 2013 BEAUTIQUE execution, says Reuben Carranza, North American CEO of Wella, the Salon Professional Division of P&G."

Cosmoprof North America 2014 will take place July 13 – 15 at the Mandalay Bay Convention Center in Las Vegas. For more information on exhibiting or attending, please visit cosmoprofnorthamerica.com.  For additional BEAUTIQUE photos, please visit: http://cosmoprofnorthamerica.com/news_press/PhotoGallery.aspx.  

Organizer: Cosmoprof North America is organized by North American BeautyEvents LLC a joint-venture company between BolognaFiere Group and the Professional Beauty Association.

BolognaFiere Group, the world's leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international. SoGeCos Sp.A., a company of BolognaFiere Group, is the organizer of Cosmoprof, an international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). Cosmopack (Bologna) Italy will take place on April 2-5, 2014, and Cosmoprof  Bologna will take place April 4-7, 2014

The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.

Media Contact: Yvette Masterson, Y Public Relations, (702)567-0399, [email protected]

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SOURCE Cosmoprof North America