New Crystal Light Liquid Drink Mix Frees You From The Choice Between Taste Or Calories

Innovative New Offering Delivers Vibrant, Portable Flavor with Zero Calories

News provided by

Feb 11, 2013, 07:00 ET

GLENVIEW, Ill., Feb. 11, 2013 /PRNewswire/ -- Zero calories and zero sacrifice, coupled with breakthrough flavor, equal a truly innovative drink – Crystal Light Liquid. The new, portable drink mix from Kraft makes it easier than ever for women to indulge their taste buds, without the calories.

(Logo: http://photos.prnewswire.com/prnh/20130211/LA57464LOGO)

"We've found that women are tired of choosing between taste or calories," said Adam Butler, Senior Brand Manager for Crystal Light. "With Crystal Light Liquid, our new zero-calorie drink option, women can finally have it all – all of the flavor, but without the calories."

Available in six fabulous flavors – Strawberry Lemonade, Blueberry Raspberry, Iced Tea, Mango Passionfruit, Peach Bellini and Pomtini – Crystal Light Liquid serves up the classic flavors from Crystal Light women know and love, with a modern twist. The re-sealable 24-serving bottles make it easy to enjoy a delicious drink anywhere, any time.

Crystal Light Liquid is sweetened with a blend of non-nutritive sweeteners and is caffeine free, gluten free and sugar free. It is available in mass market and grocery stores nationwide.

Learn more about Crystal Light Liquid at www.Facebook.com/CrystalLight, and follow @CrystalLight on Twitter at www.Twitter.com/CrystalLight.

About Crystal Light Liquid
With most flavors containing between 0 and 5 calories per serving, Crystal Light drink mixes offer artificially sweetened, great-tasting beverage options in powder and liquid forms. Crystal Light is available in a variety of refreshing flavors and convenient forms, including both on-the-go, single-serve packets, multi-serve pitcher packs. Crystal Light could be an excellent beverage option for people living with diabetes, because many flavors contain 4 grams or less carbohydrate per serving and are considered a FREE exchange. For more information about Crystal Light Liquid, connect with Crystal Light on Facebook (www.Facebook.com/CrystalLight) and follow us on Twitter @CrystalLight (www.Twitter.com/CrystalLight).

About Kraft Foods Group
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse. The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft.