HACKETTSTOWN, N.J., Sept. 4, 2018 /PRNewswire/ -- There comes a time in every chocolate fan's life when they must make a profound choice: Left TWIX® or Right TWIX®? By utilizing cutting-edge facial feature analysis and a survey questionnaire1, TWIX® has finally uncovered the fundamental differences between Left TWIX® and Right TWIX® fans.
We asked fans to deSide if they were a Left TWIX® lover or a Right TWIX® fanatic as we analyzed their physical features using facial recognition software and ultra-small cameras. Additionally, participants completed a questionnaire querying interests including everything from music and television preferences to clothing and socializing likes and dislikes.
The results revealed what we've always known: Left TWIX® and Right TWIX® fans have absolutely nothing in common. The majority (70%) of Left TWIX® fans studied have dark hair, while a whopping 72% of Right TWIX® fans are non-blonde. About half of Left TWIX® fans prefer to stay in, while 50% of Right TWIX® fans favor chilling at home. Do you prefer casual clothes? You're probably a Left TWIX® fan. On the other hand, our results show that most Right TWIX® fans like low-key fashion.
"The rivalry between Left TWIX® and Right TWIX® fans pushed us to dig deeper to define their characteristics," said Michelle Deignan, TWIX® Brand Director, Mars Wrigley Confectionery. "The findings are crystal clear – TWIX® fans are the same, but different, no matter which side you pick."
To help share its findings, TWIX® is launching a split-screen Instagram story, a first for the chocolate brand. The short and sweet social story clearly explains the differences between Left and Right TWIX® lovers, encouraging fans to watch and pick a side. Additionally, the brand created a short video showing how the research was conducted and explaining the differences between Left TWIX® and Right TWIX® fans.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With an excess of $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
1484 faces analyzed and 721 TWIX® fans surveyed in June 2018.
SOURCE Mars, Incorporated