AMSTERDAM, April 14, 2016 /PRNewswire/ --
Altyn Bank's digital offering was built by Backbase, the omni-channel banking leader
Altyn-i, a new digital bank in Kazakhstan, announces its launch today. A subsidiary of the Halyk Bank, one of Kazakhstan's largest financial organizations, Altyn Bank's digital platform Altyn-i goes live with its online and mobile banking offering, powered by Backbase.
Altyn-i, like the traditional bank, aims to offer a full range of financial services, including account opening, debit cards, deposits and payment services - and at a later stage - consumer loans, mortgages, credit cards. The digital-only model sits on top of new, customer-centric business processes in order to appeal to younger audiences as well. The main advantages are the 24/7 availability, the flexible management of funds and the innovative digital features.
To offer a seamless customer experience via all digital touchpoints, Altyn Bank has decided to partner with Backbase, the omni-channel digital banking leader, according to Forrester. Backbase has supported more than 60 financial institutions across the world and has helped to successfully launch new digital-only banks such as CheBanca! and Touch Bank.
Askar Smagulov, CEO of Altyn Bank, said: "We are truly committed to offering our customers the flexibility, convenience and fast service, so we created a digital banking model to enable just that. Thanks to our new technology and structure, we now have the ability to react quickly to customer demand, so we're excited to launch Altyn-i today to allow our clients to progress with online banking, and keep on top of their finances wherever they are, and at all times."
Jouk Pleiter, CEO of Backbase, added: "Altyn Bank is taking full advantage of the potential of online and mobile channels, and working with a bank that shares our vision for digital transformation is incredibly exciting. Altyn-i is a solution to increasing demand for customer-centric, omni-channel experiences, and we're delighted that the visionary Altyn team partnered with Backbase to build a solid digital banking platform to win the battle for the millennial market."
About Altyn Bank
Altyn Bank JSC is the largest subsidiary of Halyk Bank, Kazakhstan's #1 financial services group. Altyn Bank JSC, previously known as HSBC Bank Kazakhstan, was established in 1998, and has since been acquired by and became a wholly owned subsidiary of Halyk Bank in November 2014. For more information see: http://www.altyn-i.kz
Backbase empowers financial institutions around the world to become digital leaders, enabling them to place digital channels at the core of their business model. The Backbase Omni-Channel Banking Platform is created around customer-centric design principles and delivers seamless digital experiences across multiple devices and customer touchpoints.
Backbase, a privately funded company, was founded in 2003 and has operations in New York, Atlanta, Amsterdam and London. For more information see: http://www.backbase.com