CHICAGO, July 28, 2015 /PRNewswire/ -- Email overload clearly remains one of the most pressing productivity and work-life balance issues in workplaces today. Through his newest eBook, The 7 Most Important Ways to Reduce Email Overload @ Work, leading communications consultant David Grossman offers critical insights into how companies can tackle the email monster inside their businesses.
Grossman highlights key takeaways from his success in helping Fortune 500 businesses control email volume, boost productivity and dramatically improve employees' work lives. One of the companies Grossman worked with saw a 20 percent reduction in email volume in the first six months of an email campaign. At another company, nearly 8,000 employees took a pledge to use email more efficiently within three months of the company's initiative.
"It's no secret that email overload is a huge issue for many organizations and has an equally big impact on the kinds of alternatives and investments needed to reach internal audiences when email can no longer be counted on," says Grossman, founder and CEO of the award-winning leadership and internal communication consultancy, The Grossman Group. "The encouraging news is there are simple steps that companies can take to greatly impact this problem."
Grossman sees a lot more urgency and frustration from companies on this issue largely because of the growing financial toll from email. For one Fortune 100 client, research showed that irrelevant emails cost them $909,000 per day and $236 million per year. Only 40 percent of employees at this same organization said emails frequently answered their questions and that the content was relevant to them.
The seven critical strategies and takeaways covered in Grossman's eBook include:
- Identify email stereotypes and attack the bad behaviors: These email stereotypes can help employees identify and tackle bad email.
- Recognize email overload as a serious productivity issue: Irrelevant emails are costing companies major time and money.
- Get to the heart of your specific email problem: Before you can do anything about email volume, it's important to first understand the stress caused by email overload in your organization.
- Diversify your email options: Ensure you're carefully selecting your communication vehicles in all instances, rather than bombarding employees with emails.
- Ensure that leaders set the tone on email: Training top leaders truly works and those new practices can have a trickle-down effect for the entire organization.
- Recognize that despite its limitations, most workers still want email: The fact is many employees rely on email and actually appreciate it as a key communications tool.
- Accept that email is here to stay (at least for the near future): It's not about eliminating email to be more effective; it's about choosing the right vehicle for the message.
Download The 7 Most Important Ways to Reduce Email Overload @ Work and see how to create an organization that uses email in the most efficient and effective way.
About David Grossman
A leading consultant, speaker and author, David Grossman ABC, APR, Fellow PRSA is one of America's foremost authorities on communication inside organizations. He is Founder and CEO of The Grossman Group, an award-winning Chicago-based leadership and communications consultancy that focuses on organizational consulting, strategic leadership development and internal communications for Fortune 500 clients. A frequent media source, David provides expert commentary and analysis on employee and leadership issues. He's been featured on "NBC Nightly News." WSJ.com, Today.com, in the Chicago Tribune, LA Times, and CBS MoneyWatch, among others. His forthcoming book "No Cape Needed: The Simplest, Smartest, Fastest Steps To Improve How You Communicate By Leaps and Bounds" is scheduled for release in August 2015.
The Grossman Group
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SOURCE The Grossman Group