New Edition of All-digital VIVmag Welcomes Summer With Most Interactive Issue to Date

NEW YORK, May 11, 2011 /PRNewswire/ -- Lifting the veil on its most dynamic, interactive edition ever, VIVmag, the original all-digital luxury lifestyle magazine for women, launched its May/June 2011 issue today making the "Pets Issue" available to member subscribers on its dedicated iPad app, the iPhone, Mac and PC.

Just in time for warmer weather, the issue is blooming with summer style, wellness and beauty features on VIVmag's signature multimedia platform. The magazine delivers a vivacious digital reading experience unlike any other, anchored by an insightful profile of covergirl Lea Thompson, who talks about how she draws inspiration from her pets amid a bustling movie and television career.

"More than 60 percent of U.S. households are home to at least one pet and they can have such a tremendous impact on the lives of so many, even beyond their owners," said Anne M. Russell, editor-in-chief, VIVmag. Russell notes that, according to the American Pet Products Association, U.S. pet owners will spend more than $50 billion on their furry friends this year, and even as the economy has suffered, pet ownership has increased, as has spending on these lovable creatures.

"This issue features a heartwarming story about the profound impact that service dogs have had on one woman's life, and we've got a very charming and very visual story covering the best travel gear for pets that's unlike anything you've ever seen in a magazine," she said.

In addition to engaging content, the May/June issue leverages VIVmag's signature Mix-and-Match interactive technology typically found in the Style Section to present a dynamic Oakley Jawbone™ promotion that lets readers design their own custom pair of these VIVPick shades. Readers can also enter for a chance to win a free pair valued at up to $315. Beyond the pages of VIVmag, the contest is also being actively promoted through the VIVmag Facebook and VIVmag Tumblr pages and @VIVmag on Twitter.

Meanwhile, the stunningly immersive Kia Optima ad takes readers inside the car for a truly one-of-a-kind experience. Readers can even choose their favorite color to customize their dream car.

"This is no doubt one of VIVmag's strongest interactive issues ever, designed to give our member subscribers a genuinely unique, immersive experience," said VIVmag's Vice President of Brand Marketing Adrienne Wallace. "From the rich media features and compelling content to the cutting-edge, dynamic advertising from some of our most innovative partner brands, this issue of VIVmag moves us closer to our vision for the future of multimedia digital reading."

In the reader-favorite Style Section, VIVmag fashion experts bolster readers' courage to take some exciting risks this season in "Frill Seekers," a dynamic 16-page feature showcasing luxury fashion and jewelry that culminates in a mini-movie.

In the Beauty Section, VIVmag editors highlight new anti-aging formulas and give summer hair color tips to minimize—or make the best of—graying locks. Plus, celebrity makeup artist Robin Siegel reveals how to create a natural, sun-kissed look just like Golden Globe winner Kyra Sedgwick's.

Other features in the May/June issue highlight nutrition, fitness and overall wellness, including:

• Cool 'Dadget' gifts that are sure to please any dad this Father's Day;
• Age-defying fitness tips from model Cindy Joseph to help readers look their best heading into the summer season;
• Diet insights to clear up the mysteries surrounding fat intake and moderation, plus free websites that celebrate living well in honor of Women's Health Week; and
• New research that points to aspirin's role in reducing cancer risk and whether statin drugs are the right choice for heart health.

Celebrated for its interactive reading experience, VIVmag has garnered numerous industry accolades for its leading-edge content and dynamic delivery, including earning silver in the International DIGITAL MAGAZINE AWARDS in the Lifestyle Magazine of the Year category for 2010. Its March/April 2010 'Green Issue' was named the Leading Digital Edition at min's Editorial & Design Awards in November 2010.

Powered by Zinio's multimedia, universal reading platform, UNITY™, VIVmag is a truly ubiquitous digital women's lifestyle guide. Now boasting 350,000 member subscribers, VIVmag is the only subscription-based, all-digital women's lifestyle magazine available on multiple digital platforms/devices. Its ultra-portable, accessible-from-anywhere ecosystem consistently delivers highly engaging and exclusive interactive, rich media features and advertising content.

For a sneak peek at the May/June 2011 Issue of VIVmag, visit www.vivmag.com/issues.

About VIVmag

VIVmag is a first: It's an exclusively digital, 100% interactive magazine that delivers reliable, accurate service journalism in fitness, wellness, fashion, beauty, awareness and nutrition. Its audience of savvy women is genuinely committed to leading healthy, balanced lives. VIVmag's interactive content entertains and informs, helping readers achieve the confidence that comes from engaging life at a higher level. From interactive exercise demonstrations to point-and-click purchasing power right from its pages, VIVmag has attracted a circulation of 350,000 influential member subscribers committed to discovering and embracing the future of magazines. To learn more about VIVmag, please visit www.VIVmag.com.

About Zinio

Zinio is the world's largest newsstand and bookstore. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. Now, readers can purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world. Through the Zinio UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more. Offering hundreds of thousands of the best digital issues, Zinio's e-stores and applications are revolutionizing reading. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.

SOURCE VIVmag