New Ektron Content Marketing Platform Helps Organizations Transform Websites Into Content Marketing Hubs

NASHUA, N.H., April 10, 2014  /PRNewswire/ -- Ektron, a leading provider of content management and web experience management software, today launched Ektron Content Marketing Platform (CMP), a new offering that helps any organization turn their existing website into a powerful inbound and content marketing engine. The new, easy-to-deploy and manage solution is designed to enable businesses, universities and non-profits to expand the power and reach of their websites, boost marketing campaign performance and convert more website visitors into customers. Ektron CMP, like all Ektron products, is available both as a perpetual on-premise installation or in a SaaS (Software-as-a-Service) model.

"Whether you're trying to connect with your customers and prospects on mobile devices or social networks, eventually everyone will come in contact with your website," said Bill Rogers, founder and CEO of Ektron. "With our new content marketing solution, organizations will be able to ensure that their website delivers the best experience possible so they can turn leads into customers."

Ektron CMP combines inbound digital marketing software with the industry's most advanced and easy-to-use website authoring experience in a single enterprise-class solution. By providing a full palette of tools for marketing campaign managers, lead generation managers, digital marketers, and content marketing managers, Ektron CMP customers can improve marketing productivity and deliver a rapid return on their website investments. Key features of the new Ektron CMP include:

• Personalized Content Creation – Automates the creation of targeted content that helps increase conversions by delivering the right message at the right time via landing pages, blogs, and calls to action. This includes providing contextualized content with search-driven recommendations that enhance engagement with target audiences.
• Content Recommendations for Enhanced SEO – Fuels your inbound and content marketing strategy by automatically recommended content creation strategies that will attract more site visitors and improve your content's ability to get found. This includes in-line SEO analysis that enables you to create content that drives valuable conversations with your target audiences.
• Persona Optimization – Provides real-time analytics that allows organizations to measure and track campaign performance by personas and optimize content based on specific audience interactions. In addition, it empowers companies to connect CRM campaign management with their content marketing activities to better understand which content pages generate the most impact.
• Mobile Experience Management – Allows organizations to create natively responsive web pages and images that adapt to all screen sizes. This ensures that campaign messages are delivered properly across all types of devices from desktops to smartphones, resulting in improved campaign performance.

Availability
The Ektron Content Marketing Platform will be available May 1, 2014. For more information on the Ektron CMP, please visit http://www.ektron.com .

About Ektron
Ektron Web Content Management software powers corporate websites, intranets, and social communities for thousands of customers across the world. Ektron Digital Experience Management solutions let marketers connect, engage, acquire and retain customers across the Web and in the Cloud. Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom.

Ektron customers are leaders in financial services, hospitality, education, healthcare, media and entertainment, technology, non-profit, public sector and manufacturing and include brands such as Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft and NASDAQ. For more information: www.ektron.com.

SOURCE Ektron