New Energy Systems Group Expands MeePower® Model Offering in China Unicom Kiosks

SHENZHEN, China, Jan.. 27, 2011 /PRNewswire-Asia-FirstCall/ -- New Energy Systems Group (NYSE Amex: NEWN) ("New Energy" or the "Company"), a vertically-integrated original design manufacturer and distributor of lithium ion batteries and mobile power systems, announced today that the Company has expanded its product offering for China Unicom's retail kiosks to five models sold in 39 China Unicom locations in: Beijing, Changchun, Guangzhou, Harbin, Hohhot, Hulunbeier, Jinzhong and Shenyang.  

"We continue to see an increasing demand for our products in China and are especially delighted with the initial success of this program with China Unicom.  We are excited about this opportunity because it further validates the high quality of our product offerings and provides a new distribution channel for our products," stated Jack Yu, Chairman of New Energy.  "We are very pleased our distributors are now selling New Energy's MeePower®-branded products exclusively to China Unicom's kiosks.  We believe China Unicom is the second largest mobile phone operator in China and the exclusive reseller of iPhones in China.  We further believe China Unicom has an estimated 165 million mobile phone subscribers who are increasingly requiring the type of mobile power sources that New Energy manufactures," Yu concluded.

Since late 2010, New Energy's distributors have increased sales to 39 China Unicom kiosks after a successful pilot program with 3 kiosks in October 2010. The pilot program initially included one MeePower® product for the iPhone 3 and 4, but due to strong demand for the products, participating distributors have expanded MeePower®'s product offering to a total of five products and increased the number of China Unicom locations selling New Energy products from 3 to 39.  The Company's distributors are actively looking to increase the number of China Unicom kiosks selling MeePower® products and further expand the numbers of models offered.

New Energy sells consumer electronics mobile charging products in China primarily under the brand name Anytone® for leading consumer electronic and cell phone manufacturers. New Energy's  "Made for iPhone, iPod and iPad" mobile charging product line are sold to consumer electronic stores and cell phone retailers in 25 provinces throughout China under the Anytone® brand. The MeePower® brand was established primarily for international markets where New Energy is actively pursuing distribution.

"After careful consideration, we decided to market our MeePower® brand in China through China Unicom at a premium to Anytone®-branded products sold to other retailers.  This has allowed us to sell more high margin products and to have our products sold by a marquee customer like China Unicom," stated Mr. Yu.

About New Energy Systems Group

New Energy Systems Group ("New Energy") is a vertically integrated original design manufacturer and distributor of lithium ion batteries and backup power systems for mobile phones, laptops, digital cameras, MP3s and a variety of other portable electronics. The company's end-user consumer products are sold under the Anytone® brand in China, and the company has begun expanding its international sales efforts. The fast pace of new mobile device introductions in China combined with a growing middle class make it fertile ground for New Energy's end-user consumer products, as well as its high powered, light weight lithium ion batteries. Additional information about the company is available at: www.newenergysystemsgroup.com.

Forward Looking Statements This release contains certain "forward-looking statements" relating to the business of the Company and its subsidiary and affiliated companies. These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions. Such forward looking statements involve known and unknown risks and uncertainties that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (www.sec.gov). All forward-looking statements attributable to the Company or to persons acting on its behalf are expressly qualified in their entirety by these factors other than as required under the securities laws. The Company does not assume a duty to update these forward-looking statements.

SOURCE New Energy Systems Group