New England Coffee Launches Limited-Supply Blizzard Bold Blend
An intensely rich coffee blend perfect for cold, stormy winter days, Blizzard Bold lives up to its dark reputation
MALDEN, Mass., Jan. 22, 2015 /PRNewswire/ -- New England Coffee Company, which has been roasting coffee locally for 99 years, today announces the availability of its Blizzard Bold blend. A new seasonal blend made from a unique arrangement of Central American coffee beans, Blizzard Bold boasts an intensely rich, dark, aromatic flavor that is perfect for cold winter days.
As with all of New England Coffee's blends, Blizzard Bold is made with 100 percent high-quality Arabica coffee beans and small-batch roasted to ensure the perfect flavor. Blizzard Bold is one of the brand's darker roasts, but also features a finer grind of the beans to provide a smooth finish. Blizzard Bold is the first in a series of limited-time-only products New England Coffee will offer throughout 2015. The special blends will include longstanding customer favorites along with several completely new flavors.
To celebrate the Blizzard Bold launch, New England Coffee will give consumers the opportunity to win a year's supply of free coffee via a Facebook contest asking fans to guess how many inches of snow Boston will see this February. The contest will kickoff on February 6th, the anniversary of the infamous Blizzard of 1978, which dumped a then-record 27.1 inches of snow in Boston.
In addition, New England Coffee social media followers on Facebook and Twitter will be able to show just how bold they are by sharing their own bold move via photo or video using the hashtag #neboldmove. The New England Coffee sampling truck will also visit select locations in Boston throughout January and February so followers can experience Blizzard Bold for themselves.
Blizzard Bold is available in 10-ounce freshly ground packages through February 2015 online at www.newenglandcoffee.com and at select retailers, including ACME Markets, Big Y, Market Basket, Roche Bros., Shaw's, ShopRite, and Stop & Shop.
About New England Coffee
A Division of Reily Foods and headquartered in Malden, Massachusetts, New England Coffee was founded in 1916 by the Kaloyanides and Dostou families. As New England's largest independent coffee roaster the company prides itself on buying and selling premium coffee and providing the best service possible. New England Coffee packaged coffee is available in supermarkets across the U.S. and brewed at more than 5,000 foodservice locations. Using only the finest Arabica beans, New England Coffee offers superb blends, delicious flavored coffees, full-bodied dark roasts, whole bean and exotic blends from locations such as Colombia, Brazil and Costa Rica. Visit www.newenglandcoffee.com for more information or follow us on Facebook and Twitter @NE_Coffee.
SOURCE New England Coffee Company
Share this article