MALDEN, Mass., Sept. 26, 2016 /PRNewswire/ -- On Thursday, September 29, NATIONAL COFFEE DAY, New England Coffee, a division of Reily Foods, will host a celebration in Boston's South Station/Dewey Square area as part of its 100th anniversary "Extraordinary People Campaign" honoring those who drink and serve their coffee.
New England Coffee's Brand Ambassadors and their "Mug Mobile" will be on hand from 7:00 am to 6:00 pm to give away commemorative items and samples of coffee to hundreds of commuters and passersby. People will also have the opportunity to enter the NewEnglandCoffee100.com sweepstakes, a digital instant win game awarding $100 Visa gift cards throughout the day, as well as daily $100 prizes online September 30 through October 21. No purchase necessary to participate or win.
The highlight of the day will be a presentation and ribbon cutting at 12:00 pm of an original work of art painted by Gerard Tonti, a celebrated artist who creates paintings using coffee and tea. The 12ft x 12ft mural, painted with New England Coffee espresso roast, is a gift from the company to the people of New England in celebration of its centennial, and will be displayed in South Station through October and then at the Boston Convention and Exhibition Center through early 2017.
"Celebrating our centennial on National Coffee Day in downtown Boston, just a short walk from our original location at the corner of Milk and Broad Streets, is an important way for us to say thank you to the many people who drink and serve New England Coffee, and therefore have made this milestone possible," shared Michael Morse, vice president of marketing, Reily Foods Company.
The cornerstone of the "Extraordinary People Campaign" is the #YouAreExtraordinary Tour. An extensive sampling and engagement tour that is traveling around New England throughout 2016, the tour features the New England Coffee "Mug Mobile" and a team of Brand Ambassadors visiting restaurants, coffee shops and community locations, such as police and fire stations, to thank the extraordinary people who serve and drink New England Coffee.
The campaign also includes radio, digital and print advertising; a newly designed website; a social media initiative; a commemorative coffee table book and short film that share the company's 100-year history and culture. Photos of many of the people the company has recognized can be found on the Extraordinary People "Gallery" on newenglandcoffee.com. All are invited to post a photo of someone extraordinary in their lives using the hashtag #YouAreExtraordinary.
Founded in 1916 by two brothers and a cousin delivering coffee to restaurants by horse and wagon, today New England Coffee is offered nationwide in thousands of coffee shops, restaurants, retailers, grocery and convenience stores. A reputation for making consistently good coffee, the company still uses the founders' old-world method of small-batch roasting 100% Arabica beans onsite that are tested over 7,000 times per week, and the art of cupping, where specially certified experts evaluate every nuance of the coffee from aroma, to body and texture, to acidity and sweetness. In 2013, New England Coffee was purchased by Reily Foods Company, also a family-owned business, which was founded in 1902.
About New England Coffee
Part of the Reily Foods Company family of brands and located in Malden, Massachusetts, New England Coffee was founded in 1916 by the Kaloyanides and Dostou families. As New England's largest independent coffee roaster, the company employs more than 200 people and prides itself on buying and selling premium coffee while providing the best service possible. New England Coffee packaged coffee is available in supermarkets across the U.S., online and brewed at more than 10,000 foodservice locations. Using only the finest Arabica beans, New England Coffee offers superb blends, delicious flavored coffees, full-bodied dark roasts, whole bean and exotic blends from locations such as Colombia, Brazil and Costa Rica. Visit www.newenglandcoffee.com for more information or follow on Facebook (www.facebook.com/NewEnglandCoffee) and on Twitter @NE_Coffee.
About Reily Foods Company
Based in New Orleans, Reily Foods Company has been offering consumers high-quality products and service since 1902. Reily Foods manufactures and markets high quality coffees and teas and a wide variety of specialty brands crossing many categories including cake flour, chili seasonings, mayonnaise, salad dressings, sauces and brownie mixes. Reily Foods' products are sold in grocery stores and restaurants throughout the United States with select products sold internationally. Reily brands include Luzianne Tea, Luzianne Coffee, French Market Coffee, CDM Coffee, JFG Coffee, Blue Plate Mayonnaise, JFG Mayonnaise, Wick Fowler's 2-Alarm and Carroll Shelby's Chili Kits, La Martinique Salad Dressings, Tiger Sauce, Swans Down Cake Flour and No Pudge fat free brownie mixes. Visit www.reilyfoods.com for more information.
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SOURCE New England Coffee