SOMERVILLE, Mass., July 26, 2016 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced the availability of its new solution, Evergage Data Hub. Designed to help marketers easily make sense of and act on customer data from disparate sources – marketing automation solutions, CRM systems, email platforms, ad networks, data warehouses, point-of-sale systems, etc. – Evergage Data Hub aggregates information from these systems and delivers a holistic, unified view of each customer that marketers can act upon for real-time, 1:1 personalization.
Across industries, marketers are faced with the challenge of merging siloed sources of customer data into a single view so they can deliver customized experiences regardless of which channel their customers choose to engage. Evergage Data Hub makes this a reality by enabling marketers to do more with the ever-increasing store of customer data through more than 25 out-of-the-box integrations plus additional configuration options.
"It's common for marketers today to have customer data in more than a dozen different locations, but with our new solution, the data is easily synchronized," said Karl Wirth, co-founder and CEO of Evergage. "We created Evergage Data Hub to put the power of today's technology and data in the hands of marketers. Now, marketers can capture deep behavioral data and sync with external attribute data for a single view of each customer or account, which improves the value and drives greater benefit for both marketers and their customers."
Specific features of Evergage Data Hub include:
Out-of-the-Box Integrations – It's easy to connect existing marketing and sales technology systems with Evergage through one of the 25 out-of-the-box integrations that enable easy sharing of visitor and campaign details between systems – from field to segment to campaign data. Further, Evergage recently launched two-way integration capabilities with Oracle Eloqua, Salesforce Marketing Cloud (ExactTarget) and Marketo so marketers can capitalize on extensive attribute and email activity data to support enhanced individual-level and account-based marketing campaigns.
Additional Configurations – In addition to out-of-the-box integrations, Evergage Data Hub can also pass/pull information to and from virtually any other data source via powerful and flexible APIs. For example, it can import in-store transactional data to provide a more complete picture of each consumer's full purchase history when delivering personalized recommendations. The solution can also send in-depth behavioral data collected by Evergage to external business intelligence tools, customer support systems, and more to enhance their value and accuracy.
Unified Customer Profile – Combining visitor information from every source available – online and offline – the new and improved Unified Customer Profile in Evergage gives marketers a single, clear view of each visitor (known or anonymous) so they can actually drill down into any individual's information and history they choose. This data also powers the Evergage platform so marketers can deliver the most relevant and engaging experiences and recommendations across multiple channels – whether using rule-based or automated algorithms – at the 1:1 level.
"Evergage empowers us to deliver highly relevant customer experiences – including recommendations – by understanding what our visitors are most interested in," said Dianna Barnett, director, site optimization, Cartera Commerce, a key retail partner that enhances customer loyalty programs for major airlines. "Now, with Evergage Data Hub, we will be able to do even more. The ability to sync and share segment data with ExactTarget will help us to build deeper and more comprehensive customer profiles so we can take our personalization to the next level and create even more relevant and engaging experiences across channels."
About Evergage Only Evergage's real-time personalization platform delivers the Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics with customer data, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, "in the moment" and at scale – to deliver a maximally relevant, individualized experience. Evergage's powerful and flexible cloud-based platform delivers real-time personalization to more than 1 billion web visitors, improving revenue growth, demand generation and customer success for over 120 organizations, including Gardener's Supply Company, Intuit, Publishers Clearing House, Rue La La and Zumiez. The company is a 2015 Best in Biz Awards, Golden Bridge Awards and the Stevie American Business Awards winner, a two-time MITX Awards winner, and a two-time BostInno "50 on Fire" finalist. For more information, visit http://evergage.com or contact the company at [email protected] or 1-888-310-0589.
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