New Fathom Positions Boost Creative, Nurture Marketing, Paid Media Capabilities

Sep 03, 2015, 06:00 ET from Fathom

CLEVELAND, Sept. 3, 2015 /PRNewswire/ -- Steve Kozak could not be happier with Fathom's newfound dedication to creative consciousness. As the new vice president of creative services, his goal is to improve the creative process for clients across all service lines at Fathom. By emphasizing innovation, communication and execution, he will ensure that client creative supports an overall strategy, vision and goals, just as he recently has for Fathom's own branding.

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Kozak is not alone among the agency's ranks of newly initiated senior leadership excited by new opportunities to strengthen the organization. The emergence of the VP of creative services role is one of several recent personnel moves that signify excellence for current and future enterprise clients. Other notable new roles include the naming of Sean Nowlin as president of paid media, Matt Brown as a director of pay-per-click (PPC) and Stephen Epple as vice president of nurture, respectively. Epple is rallying the company behind its decade of experience successfully delivering more than 1 billion emails in highly competitive and regulated industries.

"Fathom was doing marketing automation before it was cool," notes Epple. "We were setting up wide-scale automated email campaigns on behalf of clients as far back as 2007, the year Marketo and Pardot were founded. Companies recognize our deep knowledge of cross-platform email technology, emphasis on coherent strategy, and overall marketing expertise. We can help organizations who are looking to transform their marketing automation programs and those who have made the big investment in a platform like Marketo and are looking to understand where the return on investment is." The new vice president of nurture sees potential for more consulting opportunities with enterprises bewildered by a proliferation of marketing automation (and associated marketing technology) options.

Nowlin and Brown look to rely on their extensive backgrounds in paid media with 3Q Digital and Progressive Insurance, respectively. Nowlin also started his digital marketing career at Progressive; together they plan to improve Fathom's paid media offerings by implementing a simplified, standardized approach. On the subject of his background, Nowlin says, "I often say I was born on the client side, but grew up on the agency side."

As for his role at Fathom and the future of its paid media services: "I want to continue to grow Fathom's reputation as an employment destination in NE Ohio. Specifically, I'm excited to be working with Matt and all the rest of my colleagues to enhance the sophistication of our paid media offerings as an independent agency in an increasingly consolidated marketplace."

Brown comes with 9 years of experience at Progressive Insurance, where he assumed various roles, most recently in PPC advertising. New to Fathom, he appreciates the dog-friendly culture—despite not having a dog—and looks forward to getting to know and work with his colleagues.

Kozak has held many roles in his 8-year tenure at Fathom, starting with digital media producer. Since then, he has served alternately as director of video production, creative director and brand manager. As for the agency's growing investment in creative services, Kozak says: "By strengthening our artistic resources, Fathom's full-bodied creative unit will now be able to drive visual and scientific usability experiences across multiple channels, with a focus on strengthening customer relationships through cohesive brand experiences and valuable creative at every pathway."

Jeff L. Herrmann, Chief Revenue Officer, sums up the changes this way: "Fathom recognizes the crucial importance of creating a shared vision between sales and marketing for client success. These moves signify our increasing commitment to integrated marketing solutions."

About Fathom

Fathom creates profitable growth through content strategy, digital marketing and sales/analytics consulting that serve a greater purpose. The greater purpose is fulfilling the mission of its customers, as well as inspiring transformation in its own people, local communities, and larger world. Among the industries it serves are education, manufacturing, technology/SaaS, consumer brands, healthcare and financial services. In today's buyer-first world, Fathom embraces the call for companies to act as media publishers that build audiences with resourceful content.