SAN FRANCISCO, Dec. 28, 2010 /PRNewswire/ -- Focused on improving the customer experience, Zoomerang launched a number of new features in 2010 that enhanced and simplified the way people interact with online surveys, while enabling the company to continue its steady growth of customers and surveys.
This year, Zoomerang launched a number of new features to enhance the capabilities of surveys and polls and to help customers expand their respondent base. As a result of the improved feature set, more feedback can be easily obtained to help customers make critical business and organizational decisions. The top new features in 2010 included:
- Polls that can be easily embedded into blogs and websites to collect responses
- Introduction of one-click survey deployment to social media channels Facebook and Twitter
- Ability to embed surveys directly on a company or personal website or blog
- Integration with Salesforce.com customer relationship management software
- Sharing tools that allow respondents to share the survey or results on Facebook, Twitter and other social network sites
"Zoomerang's goal is to constantly improve our easy-to-use, cost-effective survey and polling features to give users the tools they need to succeed," said Alex Terry, General Manager of Zoomerang. "The tools we launched in 2010 continue to provide our customers with an opportunity to collect feedback in ways they may not have thought were possible particularly using social media and their own websites and blogs."
Along with the new features, Zoomerang continues to witness a strong and steady growth in the areas of customer acquisition and creation of surveys. Compared to 2009, Zoomerang's customer base grew 23 percent in 2010. The new features and increase in customers contributed to a 35 percent increase of surveys sent during the year.
"It's imperative for companies to connect with their customers through social media channels, and we're excited to see our customers do so with Zoomerang's integration tools," Terry said. "This trend provides interesting insights for us to consider as we continue to upgrade our services in the coming years–for both personal and business uses."
For more information on Zoomerang and its survey and polling tools, visit: www.zoomerang.com.
Zoomerang was introduced by MarketTools in 1999 as the world's first Web-based survey tool. Zoomerang surveys and polls are fast, easy to use and powerful. Millions of individuals and thousands of businesses, non-profits and educational institutions trust Zoomerang to help them make more informed decisions with minimal cost and effort. Zoomerang provides customizable survey and polling templates for the most common categories, including customer satisfaction, meeting feedback, product feedback, event planning, online voting and hundreds more. Zoomerang customers can take advantage of Zoomerang Sample, a panel of more than 2.5 million consumers ready to take surveys, and professional services that include expert survey design and survey programming. For more information, visit www.zoomerang.com.
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