New Flavor Creamy Smoked Gouda Variety from The Laughing Cow® Hits Shelves

 Available nationwide, The Laughing Cow Creamy Smoked Gouda Variety features, bold, smoky flavors and is the brand's third flavor innovation within the past year 

CHICAGO, Feb. 5, 2025 /PRNewswire/ -- The Laughing Cow^®, makers of the iconic spreadable and creamy cheese wedges, is announcing the debut of its newest flavor: Creamy Smoked Gouda Variety. The new flavor variety from The Laughing Cow delivers a smoky, rich profile in the signature delicious cheese wedge format that fans already know and love.

Following the launch of two other recent flavor innovations from The Laughing Cow in 2024 – Creamy Jalapeño and limited-edition Everything Bagel Style – Creamy Smoked Gouda Variety is a bold addition to the brand's roster. The Laughing Cow achieved the ideal flavor using a slow smoked cheese, aged 10-12 weeks, ensuring each creamy wedge delivers exceptional bold flavor.

Offering two grams of protein and a good source of calcium per wedge, this new versatile cheese wedge is ideal for a quick snack as it pairs perfectly with veggies and crackers or can be featured as a delicious spread on a charcuterie board. Just in time for the big game, Creamy Smoked Gouda Variety also melts effortlessly as a savory addition to any recipe and makes it easy to level up your game in soups, pastas, dips. Cheese lovers can also try the all-new recipes from The Laughing Cow – Pastrami & Smoked Gouda Snackwich or Smoky Creamy Bacon Bites – for a unique way to enjoy Creamy Smoked Gouda Variety. Whether you're watching the game for the commercials or cheering your team to victory, you'll have a winning cheese in the lineup.

"When creating new flavor innovations, we prioritize trending flavors and what excites cheese enthusiasts to deliver options that satisfy their cravings," said Jessica Dillion, Bel Brands USA Senior Brand Director. "With Smoked Gouda emerging as a flavor in both cheeses and snacks, we saw this as the perfect opportunity to introduce The Laughing Cow Creamy Smoked Gouda Variety cheese wedges."

The Laughing Cow Smoked Gouda Variety is now available at major retailers nationwide, including Walmart, Albertsons, Kroger, Publix. To find The Laughing Cow Creamy Smoked Gouda Variety near you, visit www.thelaughingcow.com/product-locator/. The new product joins The Laughing Cow's existing offerings of:

• Creamy Original
• Creamy Light
• Creamy Garlic & Herb
• Creamy Aged White Cheddar Variety
• Creamy Spicy Pepper Jack Variety
• Creamy Jalapeño
• Dairy Free Spreadable Cheese Alternative Original
• Dairy Free Spreadable Cheese Alternative Garlic & Herb

About The Laughing Cow^®:
Part of the Bel Brands USA family, The Laughing Cow^® Spreadable Cheese Wedges are deliciously rich and creamy snacks. The Laughing Cow^® is one of the most popular brands manufactured by Bel Brands USA Inc., a subsidiary of Bel Group, which champions responsible and sustainable food for all. Bel is a major player in fruit, veggie and dairy single-serving portion snacking, as well as a producer of plant-based cheese options to meet a range of consumer needs. Bel Group produces more than thirty local and international brands that are sold in more than 120 countries around the globe. In addition to Boursin^®, other beloved Bel products include Babybel^®, Boursin^®, Nurishh^® and popular cheese spreads marketing under Kaukauna^®, Merkts^® and Price*s^® labels, and Go Go squeeZ. www.belbrandsusa.com 

SOURCE Bel Brands USA