LAS VEGAS, Jan. 8, 2016 /PRNewswire/ -- Genesis, the world's leading tech toy company, today announced at the 2016 International CES, the launch of Balloon Challenge, a brand new game for its best-selling talking doll MY FRIEND CAYLA. The app will debut free today as a way to give back to Cayla's nearly one million fans worldwide.
MY FRIEND CAYLA officially arrived at major U.S. retailers this past August, on the heels of being an award-winning coveted toy on international holiday shopping lists last season and a top 10 toy for European retailers. The doll was one of this fall's best-selling toys, garnering chase orders from national retailers Target, Toys"R"Us and Walmart throughout the holiday season.
"My Friend Cayla has a successfully proven track record in Europe and now the U.S. This amazing doll has won the hearts of children around the world with her ability to play interactive games, tell stories, spell words, do math problems and talk about millions of things," said Genesis General Manager, Peter Magalhaes. "It was always our goal to continue to enrich the experience and add ways for fans to interact with their dolls. Balloon Challenge will debut free today for all Cayla users."
MY FRIEND CAYLA is fully compatible with clothing and accessories for most 18-inch dolls and retails for $59.99 at major retailers nationwide including Walmart, Target, Amazon, Toys"R"Us, Kmart and Kohls.
Funded in 2013 under the mission: To entertain children around the world and become a memorable part of their childhood, Genesis has connected with like-minded individuals to establish itself as a leading designer, developer and marketer of innovative children's entertainment products.
For more information on MY FRIEND CAYLA: