• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
    • Overview
    • Distribution by PR Newswire
    • Cision Communications Cloud®
    • Cision IR
    • Sponsored Placement
    • All Products
  • Contact
    • General Inquiries
    • Request a Demo
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • Sponsored Placement
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

New Frigidaire Professional® Suite of Appliances Makes Dream Professional Kitchens an Affordable Reality

R&D, design and consumer testing conducted in Charlotte


News provided by

Electrolux

Apr 27, 2015, 08:30 ET

Share this article

Share this article


CHARLOTTE, N.C., April 27, 2015 /PRNewswire/ -- The latest collection of appliances unveiled by Frigidaire Professional® aims to deliver on what consumers are looking for: the sharp look and high-caliber performance of professional appliances, designed to fit consumers' kitchens, and budgets. 

Electrolux, whose North American business is headquartered in Charlotte and who owns the Frigidaire Professional® brand, is the only appliance manufacturer to design and develop appliances for both professional kitchens and consumers' homes -- experience that proved crucial when designing the Frigidaire Professional® collection.

"Our goal is to deliver on unmet consumer needs in the mass market," said John Weinstock, senior vice president of Marketing, Electrolux. "The innovation process for the new suite of appliances was spearheaded right here in Charlotte. In fact, our R&D and design teams worked closely with numerous local consumers during the 18-month development and design process. These handpicked Charlotteans provided valuable insight into their needs and wants for a professional suite of appliances, specifically about size, capability and look.

"Having access to local consumers allowed our Charlotte-based designers to be more responsive to consumer needs during the development of the new Frigidaire Professional® suite," Weinstock said. "The resulting suite is not only stylish, functional and well-priced, but is also an exciting example of the consumer-driven innovation being developed right here in the city."

Local R&D, Design

At its heart, the new Frigidaire Professional® collection is designed around two consumer findings:

  • One in five U.S. consumers would like to have professional-looking appliances but don't currently own them1,
  • 96 percent of consumers desired appliances that could fit within existing cabinet cutouts in their kitchens, eliminating the time and expense of a remodel2. 

For Electrolux designers in Charlotte, this data posed a unique and challenging opportunity to design a professional-looking line that could fit seamlessly into traditional appliance cutouts.  As a result, the new collection is set to bring professional-inspired appliances to more consumers than ever.

The next step was to define how this stated preference for "professional style" translated to tangible design elements and performance features. Considering design, consumers seek out symmetrical lines, heavy-duty knobs and handles, and easy-to-use, straightforward control panels. Feature-wise, consumers expect professional-inspired, yet simple features that deliver powerful, precise performance and efficient cleanup.

The suite, which starts at an MSRP of $6,696.00, offers powerful features that deliver consistency, precision and freshness:

  • The new suite features standard size appliances, making it accessible to a wide variety of consumers who are interested in upgrading their kitchen without having to remodel.
  • The free-standing range offers even roasting and baking.  A PowerPlus® 2-in-1 Griddle & Burner offers the versatility of simmering sauces and cooking meals.
  • The French Door Refrigerator offers organization, and preserves freshness and taste with an innovative PureAir® Ultra Filtration System.
  • The dishwasher has a 30-minute wash setting which gets a full load of dishes clean in a quarter of the time3, and features wash zones for hard-to-reach areas of bottles and delicate stemware.
  • The suite comes in Smudge-Proof™ Stainless Steel that resists fingerprints and cleans easily.

The complete suite includes seven new appliances:   

Frigidaire Professional® Free-Standing Range (with Front Control or Back Control)

  • PowerPlus® Convection delivers consistent results with powerful performance and evenly cooks dishes every time.
  • A PowerPlus® Temperature Probe lets you set and monitor dish temperature to ensure great results the first time.
  • The PowerPlus® 2-in-1 Griddle & Burner offers the ultimate cooking versatility for endless meal options. Use the simmer burner to prepare sauces or the griddle burner to evenly cook French toast (select models).
  • With PowerPlus® Preheat, the oven is ready in a few minutes for a powerful start to every delicious meal.
  • Both the front control and back control free-standing ranges are available in gas or electric to fit individual lifestyle needs.
  • Available for purchase in April 2015; $1,599 - $2,699. (Free-standing Back Control only)

Frigidaire Professional® Over-The-Range Microwave

  • The 2-in-1 Convection Oven or Microwave allows you to bake more evenly with PowerPlus® Convection or cook at microwave speed, all-in-one.
  • PowerBright™ Cooktop LED Light offers a clear, bright view of your cooktop workspace for seamless meal preparation.
  • PowerSense™ Cooking Technology automatically senses ideal timing and power levels for trustworthy results.
  • Available for purchase in April 2015; $799.

Frigidaire Professional® French Door Bottom Mount Refrigerator

  • PureAir® Ultra Filtration System removes up to 7 times more odor than baking soda by eliminating odor particles with fast-acting, highly absorbent carbon technology4.
  • The SpacePro™ Shelving System offers quick access to fresh ingredients with organizational solutions designed for space optimization like SpacePro™ Slide-Under & Flip-Up Shelves and SpacePro™ Adjustable Crisper Bins.
  • Get the built-in look without the remodel. Counter-depth design gives back more than four inches of floor space5 (select models).
  • Available for purchase in April 2015; $3,199 – $3,499.

Frigidaire Professional® Dishwasher

  • PowerPlus™ 30-Minute Wash cleans dishes in a quarter of the time with a powerful and fast clean3.
  • The PrecisionPro Wash Zones™ target clean hard-to-reach areas of bottles and delicate stemware.
  • Get four times better wash coverage with OrbitPower™ Wash Technology6.
  • PowerPlus™ Dry flawlessly finishes dishes so they are cabinet-ready.
  • Available for purchase in April 2015; $1,099.

Frigidaire Professional® All Refrigerator

  • PureAir® Filtration System removes up to 7 times more odor than baking soda by eliminating odor particles with fast-acting, highly absorbent carbon technology4.
  • The SpacePro™ Shelving System offers quick access to fresh ingredients with organizational solutions designed for space optimization including SpacePro™ Door Bins, SpacePro™ Crisper Bins, and SpacePro™ Full-Width Drawer.
  • Available for purchase in April 2015; $2,099.

Frigidaire Professional® All Freezer

  • PureAir® Filtration System removes up to 7 times more odor than baking soda by eliminating odor particles with fast-acting, highly absorbent carbon technology4.
  • The SpacePro™ Shelving System offers quick access to fresh ingredients with organizational solutions designed for space optimization including SpacePro™ Door Bins, SpacePro™ Storage Baskets, and SpacePro™ Shelving.
  • Available for purchase in April 2015; $2,099.

The new Frigidaire Professional® line will be available at retailers nationwide. For more information, visit www.frigidaire.com.

--------------------------------------
1Mindseye Research, 2012 Study
2Solutions Partners Research, 2013 Study
3Compared to the normal cycle on 2014 Frigidaire® dishwasher models.
4Based on a six-hour closed door test of certain common odors in the fresh food compartment of a 21 cu. ft. refrigerator.
5Compared to a standard-depth Frigidaire French Door Bottom Mount Refrigerator.
6Than a traditional lower spray arm.

About Electrolux
Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, Frigidaire, AEG, Zanussi and Electrolux Grand Cuisine, the Group sells more than 50 million products to customers in more than 150 markets every year. In 2014, Electrolux had sales of $16.3 billion ($5.6 billion in North America) and 61,000 employees. The Electrolux North American headquarters is located at 10200 David Taylor Drive, Charlotte, NC 28262 in the University Research Park. For more information, go to http://newsroom.electrolux.com/us/.

Contact:
Eloise Hale
980.236.2929
[email protected]

SOURCE Electrolux

Related Links

http://www.frigidaire.com

Modal title

Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2022 Cision US Inc.