NASHVILLE, Tenn., June 22, 2012 /PRNewswire/ -- Paying less - a lot less - at the pump is getting a whole lot easier for consumers in the greater Nashville area. In an exciting second wave of market launches across the country, the new Fuel Rewards Network™ program or FRN™ program makes its debut in Nashville on June 25.
Imagine taking as much as one, two or even three dollars off per gallon on your next fuel purchase! It is possible with the new, revolutionary cents per gallon rewards program offered by Shell, the No. 1 selling gasoline brand in the U.S., and Excentus, the market leader in cents per gallon loyalty programs. The free program offers consumers in the greater Nashville area a variety of ways to earn rewards through everyday purchases of things like food, clothing and household goods which can be redeemed for fuel savings at participating Shell stations.
According to a national survey about loyalty rewards programs conducted by Shell, 92 percent of U.S. consumers surveyed agree that loyalty rewards programs are a good way to save money. Now, Nashville consumers will have the opportunity to do just that. They can earn rewards at many of their favorite local restaurants like Romano's Macaroni Grill and more, and through hundreds of online merchants from the Online Mall including Bass Pro Shops, BestBuy.com, Sears.com and many more.
The FRN program began launching in markets like Miami and San Francisco earlier this month. While the different ways to save vary by market, some consumers who have just begun using the program have paid as little as 1 cent per gallon at participating Shell stations by redeeming Fuel Rewards® savings they've earned through the FRN program for big savings. The average consumer savings are 25 cents per gallon. With the next wave of launches on June 25, the Fuel Rewards Network program will be available in more than 50 markets and by the end of the year the FRN program will be available in nearly 200 markets across the country. Additional cities will be rolling out the FRN program each month.
The FRN program, developed and operated by Excentus, is unique because it allows Nashville consumers to combine their multiple rewards offers - or cents per gallon savings - together for potentially huge savings right at the pump. The savings can be redeemed on all grades of Shell Nitrogen Enriched Gasolines including Shell V-Power® Premium Gasoline, and Shell Diesel at participating stations, up to 20 gallons per purchase, per vehicle.
The FRN program is FREE for Nashville consumers. They just need to pick up an FRN Card at any one of the more than 200 participating local Shell stations and activate it by visiting fuelrewards.com to start earning rewards to save at the pump. Consumers can also request an FRN Card online at fuelrewards.com.
There are currently two big ways for Nashville consumers to save with the FRN program! They include:
- Online Mall - Access nearly 700 brand name online merchants offering 5 cents per gallon for every $50 you spend. Some online merchants may offer 2x, 5x, 10x rewards or more - so you can multiply your savings!
- Dining - Earn 10 cents per gallon for every $50 you spend when you dine at more than 10,000 participating restaurant locations.
"Shell knows more consumers are looking for a smart loyalty rewards program that can help them save money at the pump without having to jump through hoops or sacrifice their quality of fuel," said Dan Little, Shell North American Fuels Marketing Manager. "That's why teaming up with Excentus on this revolutionary rewards program is so exciting because it empowers Nashville consumers to never pay full price at the pump again!"
The FREE Fuel Rewards Network Card can be activated following these easy steps:
- Visit fuelrewards.com and click "Sign Up" to enroll in the FRN program or to request an FRN Card.
- Select "Fuel Rewards Network" for your card.
- Enter your card number and PIN. Follow the steps to complete online enrollment.
"Excentus is excited to introduce the outstanding savings potential of the Fuel Rewards Network program to Nashville consumers," said Dickson Perry, Chairman and CEO of Excentus. "By teaming up with Shell, local consumers who participate in our program will be able to set their own price for high-quality fuel simply by choosing to buy the things they normally buy through one of our participating retailers and programs. These are trying times for many families, and we're proud to be able to offer relief through the Fuel Rewards Network program."
Nashville consumers can learn more about the FRN program and watch their fuel savings add up by visiting fuelrewards.com. Or find Shell on the 'On the Road' tab on Facebook at www.facebook.com/shell or visit the Fuel Rewards Network™ program page at www.facebook.com/fuelrewards for more information.
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.
Excentus Corporation is the market leader in providing marketing and promotional programs and services utilizing price rollback discounts at the pump as the ultimate consumer reward. Through its patented Fuel Rewards® systems and methods, the growing Fuel Rewards Network™ program provides its members with the opportunity to earn free gas simply by purchasing the things they normally would at more than 1,000 retail locations, nearly 700 online merchants and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped over 10 million consumers save hundreds of millions of dollars on fuel. In addition, Excentus licenses various uses of its patent portfolio and through its business unit, Centego II, LLC delivers private-label fuel discount programs. Headquartered in Dallas, Texas, Excentus Corp. was founded in 1996 and is a privately held company with over 150 employees. For more information please visit www.excentus.com.
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 Data from StrategyOne's loyalty rewards survey (June 8, 2012)
 According to fuelrewards.com 'Leaderboard of Savings' (June 21, 2012)
 According to fuelrewards.com 'Leaderboard of Savings' (June 21, 2012)