New Generation Rx Online Game Teaches Teens about Prescription Drug Abuse

Game Can Support Teacher, Parent Approach to Drug Facts Week January 27

Jan 15, 2014, 08:00 ET from Cardinal Health Foundation

DUBLIN, Ohio, Jan. 15, 2014 /PRNewswire/ -- In its newest educational program, the Generation Rx Initiative mixes online learning with video games to promote learning about the dangers of prescription drug misuse and abuse.

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The game can easily be integrated into parents' and teachers' National Drug Facts Week (NDFW) efforts Jan. 27- Feb. 2. NDFW is a health observance week for teens that aims to shatter the myths about drugs and drug abuse through community-based events and educational activities on the Web, on television, and through contests.

"We were thrilled to bring together a trauma-related activity with Cardinal Health Foundation's long-term commitment to drug abuse prevention education," said Gail Wheatley, executive director of Edheads. "The resulting activity is an engaging way to learn science, learn more about various medical careers, but most of all it's a great way to learn the dangers inherent in abusing prescription drugs."

The online game "Trauma" targets students from middle school to college and allows them to learn by doing. By conducting medical exams and working with the emergency room physician and pharmacist to discover what kind of trauma occurred, students will learn how the abuse of prescription medications played a role in a car accident involving two high school students.

The Cardinal Health Foundation collaborated with Edheads, a non-profit organization based in central Ohio that specializes in educational web development, to design the learning experience. The game is free-of-charge to play and takes 15-20 minutes to complete.

"Edheads' success in teaching science, technology, engineering and math education through online, interactive games matches perfectly with our interest in introducing new and different Generation Rx programming," said Betsy Walker, Community Relations manager at Cardinal Health. "It's exciting to educate teens and young adults about a very serious topic like prescription drug abuse in a way that is engaging and non-traditional."

To play "Trauma," students can visit; select "Trauma" from the "Choose an Activity" section; and, click "Start." Users also can download the free Edheads app and play the game on an Apple or Android smartphone or tablet.

About the Cardinal Health Foundation
The Cardinal Health Foundation supports local, national and international programs that improve health care efficiency, effectiveness and excellence and the overall wellness of the communities where Cardinal Health's (NYSE: CAH) 33,000 employees live and work. The Cardinal Health Foundation also offers grants to encourage community service among its employees and works through international agencies to donate much-needed medical supplies and funding to those who need them in times of disaster. To learn more, visit

SOURCE Cardinal Health Foundation