New Gnip White Paper Details FirstRain's Analytics-Based Approach to Social Data for Enterprise Sales and Marketing

SAN MATEO, Calif., May 30, 2013 /PRNewswire/ -- FirstRain, the global leader in advanced customer intelligence analytics for the enterprise, has announced the release of a new white paper by Gnip, the world's largest and most trusted provider of social data. The white paper details FirstRain's analytics-based approach to uncovering highly relevant customer intelligence from Twitter and the global Web for enterprise sales and strategic marketing professionals, and shows how leading global enterprises such as Flextronics leverage customer intelligence to identify emerging opportunities and risks.

This new white paper, which will be a resource for senior sales and marketing leaders seeking to raise the revenue productivity of their enterprise sales and strategic marketing organizations, shows how FirstRain partnered with Gnip to tackle the challenge of finding and delivering meaningful and relevant customer intelligence from social media sources like Twitter. The result was FirstTweets: a breakthrough capability within the FirstRain solution suite for providing B2B companies a relevant enterprise Twitter intelligence directly into their CRM systems, social enterprise platforms, mobile devices and email.

Starting from the reliable and high-quality Twitter data set provided by Gnip, FirstRain then invented and applied a new set of semantic analytics, algorithms and models that extract only business-relevant content and then organize it into the highly precise business lines that B2B enterprises sell into.

For leading enterprises, this is mission critical because it opens up a whole new range of previously unavailable customer intelligence to their sales and marketing teams. One example documented in the white paper is that of Flextronics, one of the world's largest electronics services manufacturers.

"It was imperative that Flextronics have access to, and the ability to monitor, social data from a business intelligence perspective—that's where FirstRain and FirstTweets came in," said Greg Mihran, senior director of Global Sales Enablement at Flextronics. "FirstRain has helped our company evolve and gain awareness of tools and data sources we'd never leveraged before, emphasizing the importance of incorporating and monitoring social media data."

And these capabilities have impact. The paper goes on to show how Flextronics' sales team, by incorporating and monitoring social data in its business intelligence feeds, was able to win a new business opportunity with an existing customer that was expanding into a new market.

Gnip's new white paper on FirstRain's approach to more relevant social intelligence for the enterprise is now available at http://gnip.com/firstrainwhitepaper. For more information on FirstRain visit www.FirstRain.com. For more information on Gnip visit www.Gnip.com.

About FirstRain

FirstRain is a pioneer and leader in customer intelligence solutions for the enterprise. FirstRain's cross-platform solutions provide sales, marketing and finance professionals analytics tuned to their specific company strategy and allow them to deeply understand their customer's business and their markets. FirstRain's patented, advanced analytics technology finds business-focused Web and social media and then integrates it seamlessly into the world's premier CRM and social enterprise platforms, including Salesforce.com, Chatter, Cisco WebEx Social, Microsoft SharePoint and Dynamics, Jive and Yammer. This intelligence is similarly incorporated into leading research platforms such as Fidelity.com, Interactive Data and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India. To read our blog, visit us at http://www.firstrain.com/marketmine

About Gnip

Gnip is the world's largest and most trusted provider of social data, serving customers in a range of industries from social media monitoring and business intelligence to finance and government. Gnip's customers deliver social media analytics to over 90% of the Fortune 500. Gnip delivers more than 100 billion realtime social data activities each month, providing access to data from dozens of sources including Twitter, Tumblr, WordPress, Disqus and more. For more information, email [email protected] or visit http://www.Gnip.com.

SOURCE FirstRain