New GREY GOOSE® Vodka Social Responsibility Campaign Encourages Consumers to Drink Responsibly This Memorial Day Weekend

CORAL GABLES, Fla., May 26, 2011 /PRNewswire/ -- In anticipation of Memorial Day Weekend, GREY GOOSE® Vodka is launching a national television commercial today titled "Strengths" to stress the importance of responsible drinking. This new commercial is part of the brand's summer consumer engagement campaign and comes on the heels of its new 30 second TV advertisement titled "Reunion." "Strengths" will run in primetime on national cable networks and also appear on leading social media sites including Facebook and YouTube.

The commercial features an innovative, animated copy treatment that brings to life a simple, yet powerful responsibility message – the importance of knowing one's strengths and limits, and understanding that they are one in the same.  

"We encourage consumers to make the most of this holiday weekend by taking the time to reconnect with family and friends," said Shane M. Graber, vice president and managing director, GREY GOOSE Vodka. "Consumers of GREY GOOSE appreciate the care and attention we put into crafting the World's Best Tasting Vodka and they understand that quality and responsibility go hand in hand. We are launching this campaign to recognize the importance of living and drinking responsibly."

"Strengths" will also be available for viewing on the GREY GOOSE "Celebrate the Best of Summer" hub on Facebook (www.facebook.com/GREYGOOSE), where fans will be able to share the message as a way to encourage friends to celebrate responsibly this weekend and beyond.  In addition, the Facebook hub provides consumers with information on GREY GOOSE Summer Soiree™ events and enables them to view and share their own GREY GOOSE cocktail recipes.

GREY GOOSE Vodka has established itself as a leader in social responsibility through both awareness campaigns and its dedication to supporting charitable causes in local communities. During the past 10 years, GREY GOOSE Vodka has helped charities raise more than $1 billion dollars throughout the United States and will continue philanthropic activities throughout the summer.

About GREY GOOSE® Vodka  

Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from le grenier a ble (the breadbasket of France) and spring water from Gensac, Cognac that is naturally filtered through Grande Champagne limestone. Then a unique distillation process brings out the naturally superior characteristics of these ingredients. From field to bottle, the expertise of the GREY GOOSE Maitre de Chai (Cellar Master), Francois Thibault, ensures an unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange and GREY GOOSE Le Citron flavored vodkas. www.GreyGoose.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI®  rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; CAZADORES® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.

GREY GOOSE® Vodka and Flavored Vodkas
ENJOY RESPONSIBLY
www.GREYGOOSE.com

©2011 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS.  IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL.  VODKA 40 % ALC. BY VOL.; FLAVORED VODKAS 40 % ALC. BY VOL.- DISTILLED FROM GRAIN.

SOURCE GREY GOOSE(R) Vodka