New GS1 US Research Reveals Strong Confidence in Supply Chain Resilience Despite Significant Challenges in Visibility

Report Reveals How Leaders Optimize Supply Chain Operations and Prioritize Sustainability

EWING, N.J., April 22, 2025 /PRNewswire/ -- New research published today by GS1 US, the neutral not-for-profit information standards organization best known as the administrator of Universal Product Code (UPC) barcodes, reveals that supply chain professionals are highly confident (64%) or moderately confident (35%) in their ability to manage disruptions. However, confidence does not always equate to effective supply chain management, with nearly half (43%) reporting that they struggle to maintain supply chain visibility. The study, titled "Powering Supply Chain Confidence: The Role of Data and Standardization," examines critical areas for driving supply chain confidence, resilience and effectiveness.

The survey supports that supply chain confidence is closely tied to key operational capabilities that strengthen supply chain management. Those companies with "high confidence" in their supply chains report having:

• Centralized systems to manage disruption in real time (56%), which is further improved when they trust the accuracy and consistency of data in centralized systems (68%)
• Full supply chain automation (72%), which gives them the ability to manage supply chain agility very well (61%)
• The ability to handle consumer demand fluctuations very well (51%)
• GS1 Standards use, which makes them very confident in their ability to respond to supply chain disruption (77%)

The survey also showcases that companies that implement real-time tracking technologies are 68% more likely to report improved visibility and better inventory control. Additionally, while 99% of all companies consider sustainability to be important, only half have taken steps to implement sustainability practices within their supply chains. Those advancing sustainability initiatives are prioritizing:

• Waste management and recycling programs (52%)
• Sustainable packaging (48%)
• Certifications and impact accounting (48%)
• Sustainable sourcing of materials (45%)

"Geopolitical tension, fluctuating demand and supply chain disruptions are putting immense pressure on organizations, forcing them to rethink and transform their supply chain strategies," said Bob Carpenter, president and CEO, GS1 US. "To remain competitive, organizations must adopt greater agility, innovation and sustainability throughout the entire supply chain. Success now depends on real-time adaptability, enhanced visibility and operational innovation, all while maintaining a strong focus on sustainable business practices."

The report, conducted by Redpoint exclusively for GS1 US, is based on a national survey of more than 500 supply chain professionals ranging from directors to C-level executives in the retail grocery, foodservice, healthcare, apparel and general merchandise industries.

To access the report, "Powering Supply Chain Confidence: The Role of Data and Standardization," visit www.gs1us.org/confidence. For more information about GS1 US visit, www.gs1us.org.

About GS1 US
GS1 US^® enables companies to power their supply chains to deliver safe, consistent, authentic, and trusted experiences. Best known as a source for UPC barcodes, GS1 is a not-for-profit, global data standards organization that creates a common language for companies to identify, capture, and share trusted data that links their physical and digital supply chains. Millions of businesses around the world power commerce with GS1 Standards. Learn more at www.gs1us.org.

SOURCE GS1 US