New Hispanic Campaign Encourages Latinos to "Milk Life" and Power Families' Everyday Potential

MIAMI, May 21, 2014 /PRNewswire/ -- America's milk companies launch the widely talked about Milk Life campaign in Spanish, the new multi-million dollar, cross-platform campaign designed to reinforce how milk's many nutritional benefits – including high-quality protein – can help power the everyday potential of Latino families. The new Milk Life Lo que nos hace fuertes campaign is a Hispanic adaptation to the general market Milk Life campaign which was introduced earlier this year. "Milk Life" spotlights everyday moments of accomplishment and enjoyment, bringing to life how Hispanic families and individuals who include milk's protein at breakfast make the most of every day.

With 8 grams of high-quality protein in each 8 ounce glass, milk is a natural source of protein – a nutrient most Americans are trying to increase in their diets. And, while milk is found in most homes in the United States, many Americans don't realize its full nutritional contributions – especially its high-quality protein. The Milk Life campaign aims to educate the Hispanic community about the nutritional contribution milk makes to the Latino diet.

"It was great to be part of the milk team and create how the Milk Life campaign would be communicated to the Hispanic consumer," said Manuel E. Machado, CEO, MGSCOMM.   "This will be very relevant and meaningful creative for our market and feature dynamic production values that will go hand in hand with the energy of living a Milk Life," added Jorge Moya, Chief Creative Officer, MGSCOMM.

The Milk Life Lo que nos hace fuertes campaign includes print, TV and digital advertising, consumer and retail promotions, public relations and social media. This new phase of Milk Life unveils an all new social media platform for the Hispanic campaign for consumers to embrace their "Milk Life" and give access to recipes, contests, nutritional information, and much more. The first 100 Instagram (@SiempreLeche) followers will be entered for a chance to win free milk for a year. 

POWERING UP WITH PROTEIN
The Milk Life campaign reinforces that milk is a delicious, easy and affordable way to get high-quality protein. While the number of beverage options multiplies each year, milk continues to stand apart as a naturally nutrient-rich beverage – including 8 grams of high-quality protein in every 8 ounces. It's the top food source of three of the four nutrients Americans are most likely to be lacking in their diets – potassium, calcium and vitamin D. 

HOW YOU CAN "MILK LIFE"
Visit www.FuertesConLeche.com, where you can join the Hispanic community that makes a point to be Strong with Milk (Fuertes con Leche) every day and explore recipes and tips from celebrities and top registered dietitians. Milk Life Lo que nos hace fuertes invites you to "always" follow the campaign using Siempre Leche (Always Milk) on Facebook, Twitter, and Instagram. You'll be able to share your own stories about how you "Milk Life" and view videos from other moms revealing how they make milk part of their family's life.

HELP OTHERS "MILK LIFE"
America's milk companies have partnered with Feeding America, the nation's largest domestic hunger-relief organization, to bring Proyecto Alimento Leche Para America to "life". The first nationwide program designed to encourage consumers to donate nutrient-rich milk to hungry families who need it most. All you have to do to give to Feeding America is visit www.LecheParaAmerica.com.  All donations made between now and May 25 will be matched by the dairy industry. You can help milk multiply and ensure that those valued gallons get to the families in your community who need them. It's so simple and can make such a significant impact!

About the Milk Life campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the Milk Life campaign, a multi-faceted campaign designed to educate consumers about the powerful nutritional benefits of milk – with 9 essential nutrients, including high-quality protein, in each 8 ounce glass. For more information, go to www.MilkLife.com. Lowe Campbell Ewald is creative agency for the Milk Life campaign – from America's milk companies. MGSCOMM is the agency for the Hispanic Milk Life campaign.

CONTACT:
Janessi Trillas
786.433.4098
[email protected]

SOURCE Milk Life