NEW YORK, June 17, 2020 /PRNewswire/ -- Investis Digital, a leading global digital communications company, announced today the latest results of its Connect.IQ Ranking Report, the industry's leading benchmark that measures the effectiveness of corporate websites from the perspective of their key audiences -- investors, influencers, employees and more. Connect.IQ evaluates the digital performance of global businesses against 300 criteria that covers content, user experience and technical implementation including organic and paid search visibility and social presence.
Through the lens of Investis Digital's Connected Content approach, which helps companies tell their brand stories through strategic and engaging content, build and run intelligent websites and reach audiences with powerful performance marketing solutions, this report ranks companies across five areas; narrative (our company, sustainability, reputation, investors, media and job seekers), content mix, channel mix, optimization and amplification.
Bringing 20 years of experience, Investis Digital has analyzed corporate websites across major indexes like FTSE, NYSE, and NASDAQ. In this report, it highlights companies in the NASDAQ and NYSE Top 100 to assess how effective they are at telling their stories through their corporate website and owned channels.
Notably, the report shows:
- While sustainability is high on both the corporate and societal agenda, less than 10 percent of companies in this group explain their sustainability strategy. (NASDAQ 100)
- 54 percent of companies have seen a 2-year increase in organic keywords, but only 34 percent of them rank for more non-branded, industry keywords than their brand and company name. (NYSE 100)
Prominently ranked as Connect.IQ's NASDAQ 100 leader is Exelon, the nation's leading competitive energy provider who successfully maintains an effective narrative on their corporate website, which includes highlighting its focus on sustainability through its corporate environment policy. Other leaders include:
5 Analog Devices
1 Merck & Co.
2 Lockheed Martin
4 CVS Health
Don Scales, Global CEO of Investis Digital, said, "This report is an excellent showcase of how companies must completely rethink their communications and marketing strategies in today's digital-first world. You must have soundproof websites, digital estates and omni-channel performance marketing strategies that reach your most important audiences. This is especially true if you hope to remain relevant to a new generation of job seekers, customers who put purpose over profit and investors who are expected to focus on the harder elements of reputation. That's why our Connected Content approach is so powerful. It does just that."
According to the Connect.IQ NASDAQ 100 report, from investors to employees, 'purpose' is increasingly driving the agenda but only 25 percent of companies in this group share theirs.
"Companies need to provide a more consistent and coherent perspective of what they do, focus more on stakeholder value, and show long-term business sustainability. This report aims to provide a better understanding on how to tell your story but to also ensure companies address the needs of their audience," said Simon Gittings, Creative Director and editor of the report.
About Investis Digital
Investis Digital has been at the forefront of digital communications for two decades. Over time we've gained deep sector knowledge, invested in leading technologies, and built lasting and trusted relationships with more than 1600 global companies, including Ascential, ASOS, Rolls-Royce, Tarte, Fruit of the Loom and Groupon.
Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences and performance marketing to help companies build deeper connections with audiences and drive business performance.
We tell brand stories through strategic and engaging content that meets your audiences at the right time, in the right place, with the right message.
We build and run intelligent websites and digital experiences that are rapidly deployed and strategically measured, underpinned by our secure, world-leading Connect.ID technology and 24/7 service.
We find the audiences that matter most through powerful performance marketing solutions that optimize and amplify your brand across all touchpoints.
This unique blend of expertise, technology and "always on" service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 500 digital experts across 9 global offices. To learn more on how Investis Digital has been powering digital communications since 2000, please visit: www.InvestisDigital.com
SOURCE Investis Digital