NEW YORK, Feb. 4, 2011 /PRNewswire/ -- Introducing Jurlique Purely White Skin Brightening, an innovative system that brightens skin naturally. One of the first natural brightening systems with clinically proven efficacy, Purely White Skin Brightening was shown to even skin tone in just 30 days. This system also helps visibly fade discoloration, increase skin firmness and prevent visible signs of aging. The system contains VITABRIGHTKX, a natural lightening complex that brightens skin without the harmful effects associated with hydroquinone, kojic acid or MAP.
What it does:
- A natural skin brightening system with VITABRIGHTKX that's clinically proven to even skin tone in just 30 days.
- Visibly fades discoloration
- Evens skin tone to brighten skin
- Reduces fine lines and wrinkles
What it contains:
- VITABRIGHTKX: Patent-pending* natural superfruit lightening complex that contains:
- Kakadu Plum Extract: Jurlique is one of the first to use this powerful ingredient, which is native to Australia. This plum has been shown to have the highest Vitamin C content in the plant kingdom and an impressive 50X the content of oranges. Vitamin C is known to help reduce the appearance of skin discolorations and to even skin tone.
- Citrus Unshiu Peel Extract: An extract from a Japanese fruit, rich in tyramine that has been shown in lab studies to inhibit melanin synthesis and is designed to help visibly fade dark spots.
- Ascorbyl Glucoside: A natural form of Vitamin C that helps promote collagen synthesis and inhibit melanin production.
- African Birch: A powerful antioxidant to help increase skin firmness and prevent visible signs of aging.
- Proprietary Biodynamic** Blend: Jurlique's blend of natural antioxidants and anti-inflammatory properties balance moisture in the skin
Each product in the Purely White Skin Brightening system includes a combination of ingredients unique to each product. These ingredients include:
- Rhyolite: A natural mineral exfoliator designed to gently polish and brighten skin
- Sabiwhite: Derived from the powdered roots of Turmeric, this extract is an antioxidant with excellent skin brightening abilities
- Sodium Hyaluronate: A natural extract that has a high ability to retain water and maintain moisture on the skin, helping to improve suppleness, elasticity and revive dry, dull looking skin
The Purely White Skin Brightening collection includes:
- Purely White Skin Brightening Cleanser: $23, 3.5 oz.
- Purely White Skin Brightening Mist: $34, 3.3 oz.
- Purely White Skin Brightening Essence: $58, 1.0 oz.
- Purely White Skin Brightening Day Cream: $45, 1.4 oz.
- Purely White Skin Brightening Night Treatment: $48, 1.4 oz.
This formula is free of: Sodium lauryl sulfate, Parabens, PEG's, Artificial colors, Artificial fragrances
Jurlique Purely White Skin Brightening is available as of January 2011
Jurlique is dedicated to providing the most effective skincare available through nature and science. Founded in Australia in 1985, Jurlique develops each product using potent natural ingredients harvested on its own organic farm in South Australia. Harvested on its own organic and certified biodynamic** farm.
Jurlique Purely White Skin Brightening system is sold at Jurlique flagship stores, Jurlique.com, Sephora and other select retailers and spas.
*Patent pending in Australia
**Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique's products and farm are not certified by or affiliated with Demeter® USA or Demeter International.