New Leaf's Presence at the Fancy Food Show Proves that Taste is Back

Jun 16, 2010, 06:07 ET from New Leaf Brands

OLD TAPPAN, N.J., June 16 /PRNewswire-FirstCall/ -- New Leaf Brands, Inc. (OTC Bulletin Board: NLEF) ("the Company"), a provider of great tasting, ready-to-drink (RTD) iced teas and lemonades, announced that it will be participating in the Fancy Food Show, Jacob Javits Center, NYC, from June 27June 29, 2010.  New Leaf will feature a series of fun and interactive events to remind visitors that it is "The Official Beverage of Taste™."

New Leaf's "Defenders of Taste" will prowl the tradeshow floor, issuing friendly "violations" to individuals "caught" drinking beverages made with artificial ingredients and/or high-fructose corn syrup. The Defenders will also hand out free samples of New Leaf's RTD beverages.

Visitors to Fancy Food are encouraged to visit New Leaf's booth (# 5629) and sample several of its 13 all-natural flavors of RTD iced teas and four flavors of lemonade. New Leaf beverages incorporate only the most carefully selected ingredients and are sweetened with 100% pure organic cane sugar. (The Company's two diet flavors are sweetened with Splenda).  

Additionally, New Leaf's Founder and CEO Eric Skae will be available for one/one interviews prior to the tradeshow as well as onsite during the event.

Circling the Javits Center, the branded New Leaf "Defenders of Taste" car will be well stocked with New Leaf beverages and piloted by Defenders. New Yorkers walking around the Javits Center may be surprised to receive a New Leaf "citation" along with a coupon good towards the purchase of New Leaf products.

About New Leaf Brands

Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands (OTC Bulletin Board: NLEF) were born out of the vision to create the best tasting and healthy ready-to-drink (RTD) beverages. New Leaf's 17 all natural flavors of RTD teas and lemonades are made from only the most carefully selected ingredients. For more information, please visit, follow New Leaf on Twitter, subscribe to New Leaf's channel on YouTube and become a fan on Facebook.

Awards & Accolades

  • In 2009, Everyday with Rachael Ray named New Leaf's White Tea with Strawberry as the "best flavored white tea."
  • In 2010, Beverage World magazine cited New Leaf as one of the "Breakout Brands" for 2010
  • In June 2010, New Leaf's Green Tea with Mango won first place at the North American Tea Championships.

SOURCE New Leaf Brands